BUMMER ALERT: We don’t own our social media accounts. It stinks…I know But luckily, building an email list will ensure that you don’t risk losing your audience if Instagram were to one day disappear. Not sure how to start building your golden email list? I got one word for ya: FREEBIES!⠀⠀ When we create a […]

Short answer: Stop overthinking it. Long answer…well…buckle up, y’all. But I promise it is worth the read.   When I first started my business, I cold-called and emailed my dream clients and pitched and pitched and pitched. It was exhausting. It was defeating. And more importantly, it wasn’t me. And it taught me that while […]

One of the first things my clients tell me they struggle with is consistency. And since Instagram’s algorithm decides what content each of us see every day, being consistent and engaging is everything, y’all. And I mean errrrrrythang.   So I want to encourage (and challenge) you to unleash your inner Instagram Superpowers, get in […]

Let’s face it…captions are kind of a big deal.   When it comes to Instagram, engagement is the name of the game! The more engagement you receive on a post, the more it will show up in people’s feeds.   So if you want your post to be seen by more people, your caption has […]

Social media is always changing, which means it’s time to take a look at your Instagram and give it a facelift.  Ready to go above and Beyoncé? Let’s GO!   Here are 3 ways to upgrade your Instagram CURATE YOUR HIGHLIGHTS When people explore your Instagram to get to know you better, make it easier […]

Showing up on Stories changed my life. Seriously! You know how I’m always talking about community? Well, it’s because without this supportive, talented, and knowledgeable community full of amazing mentors, clients, and friends, my little business would have never grown the way it has. And it all happened because one day I started hopping on […]

Let’s face it…we can write content all day, but without a photo there’s no Instagram post. And Instagram is a visual platform, so good quality photos are key. That’s where flatlays save the day! And the best part? They are SUPER inexpensive to do. You don’t need anything fancy…but man do they make your feed […]

My name is Shannon & I’m on a mission to expand your brand’s visibility, bring more traffic to your posts, and build a community around your brand. And one of my favorite ways to do this is with niche hashtags! (Aka hashtags with less than 200,000 posts)   Here are 2 simple ways for you […]

Share Stories → Provide Value → Connect → Skyrocket   Time to get all the way real, y’all…people are consuming a whole lot of content every day. So if you are looking to grow your business on Instagram, it’s your job to grab people’s attention and stand out!   How do we do that?!? Well, […]

“I always feeeeel like Instagram’s waaaaatchin’ meeeee…”  And guess what…it is!   Instagram is tracking our every move to determine what content we want to see.   To put it simply, the more you interact with an account, the more you’ll see that person’s content, which is why building relationships and a community around your […]