Remember when the hardest part of Instagram was choosing which filter you wanted on your photo?
Times have changed—
But marketing, messaging, and building connections with your audience are still part of your job description as CEO.
There’s good news, though—
Social media is still the fastest way to check them off your to-do list.
You didn’t do the hard work to become an entrepreneur to let something as simple as posting pics & videos on a “silly little app” be what breaks you.
😆 😆 😆
It’s no secret your social strategy’s gotten the best of you a time or two… or twelve.
^^ But with an ever-changing algorithm (that, some days, seems to hate you) standing between
you and 2 billion monthly users who could be your next organic lead …
“I didn’t go to school for this—I’m a dietitian!"
I always knew that taking a non-traditional path meant that I would benefit from doing business online, but that I’d also rely on social media as a major source of leads and traffic. But I didn’t know how to create the strategy that would actually reach those leads— that’s what Shannon helped me do.”
Your Instagram Playbook that includes all of my tips and tricks that I've learned in the last 8+ years into this 19-page e-book to help you optimize your profile, grow your following, and create content that gets seen.
Any business owner with an Instagram profile.
Always get access to the latest version.
✔️ You like social media, and you enjoy creating content most of the time, but you want to make sure you put your energy into content that actually connects with your people.
✔️ You’re not looking to go viral or become the next Instafamous influencer with an “M” in your follower count—but you do want to make a splash & market your business well.
✔️ You have a lower budget to get started, but you want guidance from a pro to make sure you’re doing the right things.
This is one of my FAVORITE tools I’ve ever created—which is why I made it an accessible price point for any business owner who wants it.
I’ll look at your profile photo, bio, past posts + Reels, performance stats, posting schedule, content calendars, etc., and share quick, actionable steps based on my findings to help you bring in bigger and better results.
Investment ranges from $997-1,497
✔️ You’re creating content and posting consistently, but you’re not getting leads or making genuine connections with your ideal clients on a consistent or predictable basis.
✔️ When your content flops—or even succeeds—you have a hard time pinpointing why. Your approach is less strategy is more “see what sticks.”
✔️ You’ve applied the usual suspects of Instagram tactics—post often, consistent visuals, etc—but you want personalized advice that makes posting less of a chore.
The 1:1 audit has options for continued support and a follow-up audit after you’ve applied my suggestions. I’m here to support you as you make tweaks to get results.
Pssst! A 1:1 audit is the ONLY way to get my undivided attention & personalized feedback on your Instagram account and social strategy.
Nail your reels strategy to get the reach, views and sales you deserve.
Each week, you’ll receive 4 ready-to-go, fully customizable Reels ideas (plus done-for-you captions!) along with a breakdown of expert techniques for creating content that connects and the kind of strategic thinking you’d never learn just by scrolling Instagram.
Your monthly Investment: $297
Your content plan done for you & delivered each week!
4 weekly Reels ideas with filming suggestions, audio, & captions.
✔️ You’re a busy business owner who believes in making content a priority—but also needs to know the time you spend on social content is worth it.
✔️ You’re not opposed to showing your face, or even being a little silly, on video—but you’re not into doing all the research and prep work yourself.
✔️ You’re a “tell me what to do and I’ll do it” kind of person … but you also believe in being “taught how to fish.”
IDENTIFY your goals & quantifiable metrics.
Believe it or not, social media’s actually pretty predictable…when you know its trends. That’s where I come in to help you create a plan for posting content that connects with your ideal audience. Once you’ve got a workable plan, it’s just about doing the work…without the guesswork.
Like anything in business, you gotta know WHY you're doing the tedious task…and what results you expect to get from it. I’ll be the first to tell ya that vanity metrics don’t matter one bit—so we’ll get past the likes & follower counts to nail down the nitty gritty of what you’re REALLY looking for.
TRUST that your content will do its job.
Click post & put your phone down to get on to your main thing. Your stories, reels, & posts will work their way into your peeps’ feeds…while you work your magic for your current clients & customers. You stay in your lane while your social media content supports your efforts. Nice!
I love meeting new people—and teaching social media strategies at team events & conferences is one of my very favorite things.
Book Me For Your Next Event →
Wanna learn what an active, strategic social media presence looks like? I try my hardest to lead by example—so let’s be friends!
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