This is one of the BIGGEST mistakes I see people making on Instagram   It’s time to stop overwhelming your audience.   Think about it…   We are consuming so much content & being sold to all day long, so it’s important to check in with yourself and your brand to make sure you’re not […]

Raise your hand if you’ve ever felt guilty over your prices, boundaries you’ve set, or taking days off…‍♀️   Being an entrepreneur means we wear a lot of hats, and because of this we have to be sure we know our worth, protect our energy, and…wait for it…REST.   Sure I know it’s tough. No […]

I know it’s easy to blame the algorithm and get upset at the ‘Gram when we don’t see results, but we have to remember that Instagram is a FREE app (I repeat…FREE) that allows you to grow your biz.   But to stand out you have to know your target audience, share the problem you […]

There was a time when social media was thought to be a fad. Lucky for us, it wasn’t.    Fast forward to today and social media management provides amazing opportunities for people like you to build the business of your dreams. An opportunity that allows you freedom, flexibility, and working on a laptop in your […]

Let’s talk Reels since a lot of you are feeling like I did when they first came out…a mix of “OH YAY” and “OH GAAAAHHHHH I HAVE TO DO MORE THINGS”?! But like all new features on IG, don’t let it overwhelm you.   We have to remember this is still Instagram…it is NOT TikTok. […]

Last Tuesday, Emily and I (co-founders of The Social Squad Society) hosted our very first No-Fluff Master Class all about Instagram.  The craziest part?   This wasn’t something we had been planning for months… We didn’t run any ads… And we didn’t have a clear marketing strategy mapped out.   We simply went back to […]

Let’s face it…Instagram images are kind of a big deal. Because without a photo, there’s no Instagram post. Sure you can use stock photos, but they don’t draw your audience in like the real deal. People want to follow people, so it’s time to give your followers what they want and give them a closer […]

Instagram is an incredible way to build a strong community around your brand. And what better way to build a strong community around your brand than by connecting with the community you are already in. And once you become the friendly neighbor who adds value to their local community, you become approachable, trustworthy, and your […]

I often talk about Instagram as a community and how building real relationships is the key to growing your business in the IG world. So it’s time to look at Instagram like a neighborhood. Think about it. Social media was created to encourage and cultivate community. It was not created for selling. And you know […]

When it comes to Instagram, there are 3 keys to success: 1. Post to your feed 3-4 times per week. 2. Hop on stories daily. 3. Engage at least 30 minutes a day.   Engagement time is CRUCIAL because, to put it simply, if you aren’t actively engaging on Instagram, your content isn’t getting seen. […]