Let’s face it…captions are kind of a big deal.


When it comes to Instagram, engagement is the name of the game! The more engagement you receive on a post, the more it will show up in people’s feeds.


So if you want your post to be seen by more people, your caption has to be…you guessed it…ENGAGING!


Here’s how to write the perfect instagram caption:



The first line of your caption needs to grab your audience’s attention and stop them dead in their scroll. So be sure to front-load your captions so they are captivating!



Make your brand’s voice shine! So before you post, read your caption out loud 🗯 Does it sound like you? Is it fun to read? If your voice isn’t behind it, your audience will notice. So make it authentically you and it will naturally be engaging!



Invite your audience in and encourage them to comment by including a CTA. Asking a question at the end of your caption is a great place to start!



Be sure to add line breaks and use emojis to make the caption easy (and FUN) to read!



Add your location to increase your posts’ visibility, tag people/places/things in your photos (& mention them in the caption) to boost engagement, and use 11-20 relevant niche hashtags to connect with new peeps!


And just like that, you’ve got yourself a fine lookin’ IG caption.

While a lot goes into growing your Instagram, captions play a large roll in growing your community and increasing your engagement rate.


What do you struggle with most when it comes to writing captions?


Struggling to write valuable content, find niche hashtags, and grow your business on social media? We have trainings for all this (and more) inside The Social Squad Society! See you inside! 😊

P.S…Does just thinking about planning content for social media stress you out? Well what if I told you it’s possible to plan and write a month’s worth of content in under an hour?! I promise it’s possible. Ready to take the guesswork and frustration (and hair-pulling) out of content planning? Watch this FREE 15-Minute Training!