Y O U *N E E D*  T O   U S E  Y O U R   T I M E  W I S E L Y — B U T … 

Plot twist: Hiring a social media manager
won’t actually solve your problems. 

(It’s less solution & more like passing the buck for someone else to deal with—
which, okay, fine, is right for some people in some seasons.) 

I said what I saiD…  

YES—tell the second-guessing, spinning your wheels,  and wasting time on content that flops to take a hike … 

… but completely checking out on your social media is like throwing the baby out with the bathwater.

^^ As a business owner, managing your own social media helps you keep a pulse on your audience & engage them with the insights & paid offers that match what they’re looking for.

Being a business owner is hard work–and it should be fun.

(After all, dude: you’re your own boss.)

And here’s the kicker I hear all the time … social media is the culprit causing most 21st-century business owners’ burnout. Siiiiiccckk. 🤦‍♀️

It’s my mission to make social media—one of the most powerful marketing tools in modern business—less stressful for entrepreneurs.

What do you get when you combine a heaping dose of nerdy interest in marketing trends plus a real knack for striking a balance between strategy, savviness, and downright sass?
Well, me, of course … the perfect person to nail down the social media content that catches attention, connects with audiences, and gets results.

Shannon McKinstrie | Founder & CEO

As the poster child for oat-milk lattes, pinot grigio, and long strolls down the aisles of Target, you could describe me as a little bit basic—but there’s nothing basic about the way I simplify social media strategies specifically for high-achieving business owners looking for a return on their social media investment. 

My unique approach rejects the idea that you simply need someone to take over the tasks. Instead, I equip you with training, strategy, data points, and encouragement to master one of the most critical ways to sustain and grow your brand.

When I’m not nerding out over marketing strategies, you can find me at home in North Carolina being a mom and carpool driver who unashamedly sings along to 90’s hip hop—or on a date night with a salt-rimmed margarita in hand, connecting with my husband over chips & queso,

favorite place on earth

Kill Devil Hills, NC

Camden, our book-loving ballerina & Chloe, our comedian toddler

Mom to

Our fave local taco spot 

Date Night with my husband, Ryan: 

cocktail order

Classic Margarita on the Rocks with Salt

favorite food


“When you’re running your own business—you need someone to bounce ideas off of. Shannon has been priceless in that way for me. 

I liked the content I was creating—but I was missing the hook. Shannon helped me hone in on what people actually want from me.”  

Geraldine | Real Estate Agent, Hoboken, NJ

Social media is where you get to play, be creative, & have fun—plus, we’re friends now. 

I’m not gonna let you get your
shorts in a wad.

Have fun. Don’t take yourself too seriously. 

Connect with your audience. Prioritize quality over quantity to get results.
Try it, test it, tweak it. Be creative as you identify what works & what doesn’t.
Marketing on your own terms.
We do things differently—because fear & burnout should never be part of the equation.

Cheer each other on. Believe in yourself & what you do.

Serve with kindness and honesty, always treating others as friends.

M Y   C O R E   V A L U E S

Sound like a good match?  Here's how I can support you