I said what I saiD…
^^ As a business owner, managing your own social media helps you keep a pulse on your audience & engage them with the insights & paid offers that match what they’re looking for.
(After all, dude: you’re your own boss.)
And here’s the kicker I hear all the time … social media is the culprit causing most 21st-century business owners’ burnout. Siiiiiccckk. 🤦♀️
It’s my mission to make social media—one of the most powerful marketing tools in modern business—less stressful for entrepreneurs.
What do you get when you combine a heaping dose of nerdy interest in marketing trends plus a real knack for striking a balance between strategy, savviness, and downright sass?
Well, me, of course … the perfect person to nail down the social media content that catches attention, connects with audiences, and gets results.
Shannon McKinstrie | Founder & CEO
As the poster child for oat-milk lattes, pinot grigio, and long strolls down the aisles of Target, you could describe me as a little bit basic—but there’s nothing basic about the way I simplify social media strategies specifically for high-achieving business owners looking for a return on their social media investment.
My unique approach rejects the idea that you simply need someone to take over the tasks. Instead, I equip you with training, strategy, data points, and encouragement to master one of the most critical ways to sustain and grow your brand.
When I’m not nerding out over marketing strategies, you can find me at home in North Carolina being a mom and carpool driver who unashamedly sings along to 90’s hip hop—or on a date night with a salt-rimmed margarita in hand, connecting with my husband over chips & queso,
favorite place on earth
Kill Devil Hills, NC
Camden, our book-loving ballerina & Chloe, our comedian toddler
Our fave local taco spot
Date Night with my husband, Ryan:
Classic Margarita on the Rocks with Salt
Have fun. Don’t take yourself too seriously.
Connect with your audience. Prioritize quality over quantity to get results.
Try it, test it, tweak it. Be creative as you identify what works & what doesn’t.
Marketing on your own terms.
We do things differently—because fear & burnout should never be part of the equation.
Cheer each other on. Believe in yourself & what you do.
Serve with kindness and honesty, always treating others as friends.