I often talk about Instagram as a community and how building real relationships is the key to growing your business in the IG world. So it’s time to look at Instagram like a neighborhood. Think about it. Social media was created to encourage and cultivate community. It was not created for selling. And you know […]

Let’s face it…captions are kind of a big deal.   When it comes to Instagram, engagement is the name of the game! The more engagement you receive on a post, the more it will show up in people’s feeds.   So if you want your post to be seen by more people, your caption has […]

Social media is always changing, which means it’s time to take a look at your Instagram and give it a facelift.  Ready to go above and Beyoncé? Let’s GO!   Here are 3 ways to upgrade your Instagram CURATE YOUR HIGHLIGHTS When people explore your Instagram to get to know you better, make it easier […]

Showing up on Stories changed my life. Seriously! You know how I’m always talking about community? Well, it’s because without this supportive, talented, and knowledgeable community full of amazing mentors, clients, and friends, my little business would have never grown the way it has. And it all happened because one day I started hopping on […]

Let’s face it…we can write content all day, but without a photo there’s no Instagram post. And Instagram is a visual platform, so good quality photos are key. That’s where flatlays save the day! And the best part? They are SUPER inexpensive to do. You don’t need anything fancy…but man do they make your feed […]

My name is Shannon & I’m on a mission to expand your brand’s visibility, bring more traffic to your posts, and build a community around your brand. And one of my favorite ways to do this is with niche hashtags! (Aka hashtags with less than 200,000 posts)   Here are 2 simple ways for you […]

Share Stories → Provide Value → Connect → Skyrocket   Time to get all the way real, y’all…people are consuming a whole lot of content every day. So if you are looking to grow your business on Instagram, it’s your job to grab people’s attention and stand out!   How do we do that?!? Well, […]

“I always feeeeel like Instagram’s waaaaatchin’ meeeee…”  And guess what…it is!   Instagram is tracking our every move to determine what content we want to see.   To put it simply, the more you interact with an account, the more you’ll see that person’s content, which is why building relationships and a community around your […]

After a recent 1:1 coaching call with a client she said, “You simplified it where Instagram no longer feels like a huge beast.” It made me smile ear to ear because that is the exact reason I love doing what I do!   But it also made me think about all the noise and all […]

I love this subject because content remains king. And my goal is to help you feel confident during the creation process.   And since the days of posting to your feed every single day are gone (can I get a YAAASSSS?!) I suggest posting QUALITY content 4 times a week…and by quality I mean content […]