There’s a simple but crazy effective way to grow your followers and boost engagement on Instagram.

Ready? Don’t talk like a brand, talk like a human.

This isn’t a trend, it’s a strategy for writing that helps people connect with your content! Because that’s the whole point of social media: make connections ➡️  build trust ➡️ convert followers into buyers.

So what does a shift like this look like? Using the words: “I, my, me” etc to make their content feel more personal. Even big brands like Chipotle, Sephora and Touchland are making the change. Because people want to connect with people, not brands.

Tips to Create Instagram Reels That Boost Your Engagement and Connect with Your Followers Using my REP Hook Formula

✅ Relatable: A phrase, word, or identifier they are familiar with and recognize (and attach to)

✅ Expertise: Builds instant trust & qualifies you

✅ Personal: Adds that human connection we all crave.

Aim to include at least 2 of these in your hooks.

💡 Bonus tip: Relatable can also be a season (ex: summer), location (your city), brands we know (ex: Amazon), etc., essentially, it’s phrases or words we recognize and attach to.

🪝Reel Hooks:

• ___ I recommend as a ___ who ____

• ___ I would never ___ as a ___

• My all-time favorite ___ for ___

• I recently ___ and here’s what happened

• The simple ___ my ___ absolutely loves

• I’m a ___ and this is the ___ I swear by

• ___ I can’t wait to ___ this ___ [ex: summer]

• Idk what the question was, but I’m pretty sure ___ is the answer

• I wish more ____ [ex: shy creators] knew ____

Does this really work to boost engagement and conversions?

Sure does! My client went viral AND sold out her coaching program by following this formula. Because here’s the thing, we love following people’s journeys, we like learning about their perspectives and building relationships over things that are relatable to our experiences.

✨ Want more FREE Instagram Reel Hooks?

Not only do I have more hooks to break you out of 200-view jail, I have a full masterclass covering my 4H Framework and a simple way to store your content ideas!