Social media gets blamed for a lot of things, but the real problem usually isn’t the platform – it’s the pressure and confusion that comes with it.
Being a business owner is hard work, but your socials should be fun.
I'm here to change that!
hey i'm shannon mckinstrie
favorite place on earth:
As the poster child for oat-milk lattes, pinot grigio, and long strolls down the aisles of Target, you could probably call me a little basic.
But there’s nothing basic about the way I simplify social media strategies – especially for high-achieving business owners who want an actual return on their social media investment.
When I’m not nerding out over marketing strategy, you’ll usually find me at home in North Carolina, being a mom and full-time carpool driver who shamelessly sings along to 90s hip hop… or on a date night with a salt-rimmed margarita in hand, connecting with my husband over chips and queso.
I’m your one-way ticket out of 300-view jail and your escape from social media overwhelm.
favorite thing ever:
Being a mom to Camden and Chloe
favorite cocktail order:
Margarita on the Rocks with Salt
favorite Date Night with my husband, Ryan:
Our fave local taco spot
favorite food:
Queso
Kill Devil Hills, NC
Instead, I give you the strategy, clarity, and encouragement you need to grow a brand people actually want to follow.
No handing your brand off to a stranger.
No confusing marketing jargon.
No pressure to show up like someone you’re not.
and buy from!
I help business owners turn social media into something that works for them, not another thing on their to-do list.
My approach is simple:
