Instagram Story Ideas for Business Owners

7 Days of Proven Instagram Story Ideas to Grow Your Business

Instagram Tips, Podcast Episodes

You may think that my success came from going viral from a few Reels, speaking on stages across the country but I actually saw growth way before that stuff even happened, through Instagram Stories!

Without them, I wouldn’t have the business that I have today. Point blank, period! I’ve always used them to document my day and bring people into my world and it led to so many fun conversations and relationships!

Because here’s the truth: people don’t just buy your product or service.

They’re buying from someone they know, like and trust.

And Instagram Stories are one of the fastest ways to build real relationships that actually lead to sales.

So if you’re looking for better engagement and higher conversions through Instagram, Instagram stories are a great place to start.

Here’s your week of Instagram Story prompts that are simple, specific, and proven to build connection + engagement (even if you feel like your life is boring).

Instagram Story - Poll Example from Shannon McKinstrie

MONDAY: 

  • Snap a photo of your morning view (coffee, desk, chaos, all of it counts!)

  • Share what’s on your to-do list + add a poll for quick engagement (ex: “How’s your day going so far?”)
  • Show a behind-the-scenes peek of something you’re working on (ex: an email you’re working on, a proposal you’re creating, etc.)

  • Add context and drop a link if it leads to a resource, freebie, or offer
  • Show how you’re winding down for the night (real-life content like dinner, toddler bedtime, or your current Netflix binge)
  • Share a highlight of the day (it can be business or personal!)

Tuesday:

  •  Show how you’re starting your workday (desk setup, to-do list, cozy vibes)
  • Then: Talk to the camera while sharing a testimonial or quick tip from a client story → Try: “Someone asked for help with ____ and here’s what we did…” Keep it to 3 Stories max + include a link sticker to sign up / book / learn more
  • Show your lunch break vibes (what you’re eating, where you are). Tag the brand, location, etc
  • Show your nightly routine (doing laundry, watching Jeopardy, etc
Shannon McKinstrie - Instagram Story Ideas for Business, share social proof

Wednesday

  • 💻 Snap a photo of your workspace
  • 📋 Share what’s on your agenda + add a poll to boost engagement (Need ideas? I’ve got you on the last slide!)
  • 💬 Share a DM/testimonial, & add context with text
  • 🔗 On the next the story break down what’s included in your offer/product, and add the Link sticker to book/purchase
  • Show how you’re wrapping up your day

Thursday

  • Show your workspace
  •  List what you’re working on today (bullet points or text overlay)
  • Document something you’re up to & show yourself in your element (heading to a meeting/getting ready for a client call/shipping an order/etc) 
  • Share the highlight of the day & why (this could be personal or business)
Shannon McKinstrie - Instagram Story Tips - Showing behind the scenes
Instagram Story Example - Relatable Posts

Friday

  • Start Friday off light & fun with a reel/quote/meme from an account other than your own that you know your audience will relate to & include the sticker slider
  • Ask for a suggestion and use the Question Box (ex: what Netflix show should I binge this weekend?)
  • Show how you’re getting the weekend started & wish them a happy weekend!

Saturday & Sunday

Keep things light, personal, and FUN 🎉

Simply document! Showing the personal stuff on the weekends is when I get the most views & engagement because we truly bond over the “mundane”.

Forget the “rules” & share what you’re up to and allow us to bond with you on a human level.

OR…take a break from Stories either Sat or Sun completely to take a breath! (bonus tip, letting Stories expire for a day boosts views the next time you post to Stories)

BONUS TIP: Tag local businesses you go to over the weekend (coffee shops, yoga studios, hair salons, etc). They’ll likely share & show love back!

💡 Instagram Story Poll Ideas

  • “Hot Coffee or Iced Coffee while you work?”
  • “What are your plans this weekend? Relaxing or Adventuring?”
  • “What content do you want today? _____ or _____”
  • “Which post would you prefer today? ____ or ____”
  • “Are you team white lights or multi-colored lights?”
  • “Are you team winter or spring?”

These ideas are based on what has worked for me AND my clients.  Not only do they allow me to bond with my audience and generate leads, but they’re also fun to create!

And the ideas I’m giving you in this carousel post are based on what worked for me AND my clients.

Don’t forget there are no rules,  if you want to share something, share it and have fun!!

For more simple, actionable tips to grow your Instagram, here’s a podcast episode all about Instagram Stories.

And if you want to go beyond Instagram stories and learn about how to create good content that gets seen, shared and converts, download my How to Grow Your Gram Guide with all of my biggest and best tips in ONE place!

I can’t wait to hear how these tips help your business!

❤️ You’ve got this!!!

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hey there!

I'm Shannon! 

I'm on a mission to help you grow on Instagram in a stress-free way!

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