Get easy-to-follow Reel plans delivered to you each week, so you can use less of your brain while getting more from your content.
Instagram Reels are about to be *your thing*
OH YEAH, I NEED THIS
save 20% when you subscribe yearly
Maybe you spend 3 hours on a Reel one day, then throw something together in 10 minutes the next day. Maybe you spend hours searching for the perfect trending audio, only to be put in 200-view jail again. Either way? It’s exhausting.
You know Reels work for hundreds of businesses — you see it every day. But the formula for creating winning Reels consistently? That’s what you’re missing.
Let’s not beat around the bush: watching your Reels flop sucks — no matter how much work, research, or time you put into them.
Luckily, you’re in the right place.
If you’re here, it probably means you’re sick of what it feels like to watch your Reels fall flat…
There are people on Instagram right now who want to connect with you. Making stand-out Reels is the best way to get in front of them.
Despite your frustrations about Reels, one thing is still clear: Reels are still one of the fastest, most effective ways to grow your Instagram account (and business too!)
And cracking that Reels code? I can help you with that.
And with the algorithm changing all the time and the constant come and go of different trends, turning off your brain and accessing your creativity is… difficult.
But if Reels were to feel easy?? That’s when you can access more creativity in your content and impact for your audience.
Not to mention the growth you’d see?
YES PUH-LEASE.
If all the planning was taken care of for you? That’s when your creativity could really take off.
You need a way to turn off the guesswork, tune out the overwhelm, and still create Reels that pop off and grow your business…
If only you could get a social media strategist to break it all down for you every week, and giving you clear Reel plans that are designed to work for your niche right now…
*wink wink*
Welcome to The Reels Lab
with Shannon McKinstrie
OH YEs, sign me up
save 20% when you subscribe yearly
- Missy | The Little Green Bean
“Since joining The Reels Lab I have gained over 30K followers, have had multiple viral Reels (one just hit 2 million views!) spend less time on Instagram and, even better, my sales have increased!
Your monthly membership includes *exactly* what you need to take the guesswork out of Reels.
Each week, I send you Reel prompts, for both audio and B-roll, that are timely and ready to be used that week (no recycled “hacks” that only worked 6 months ago.)
✓ CUSTOMIZATION FOR 20+ INDUSTRIES
And because one size doesn’t fit all, prompts are broken out and customized for 20+ industries, so you can see what’s recommended for your niche (or borrow from others.)
✓ MINI TRAININGS AND EDITING TUTORIALS
Access to a module with mini trainings, editing hacks, and tutorials — updated as different trends come and go, so you can always be on top of what’s currently popping off.
✓ BI-WEEKLY BRAINSTORM & FEEDBACK CALLS
To get feedback, brainstorm ideas, ask questions, learn from your peers, and get inspiration from other creatives within the community.
✓ COMMUNITY FEEDBACK GROUP
Stay connected to the other creators working alongside you, get direct feedback from me on your Reels, celebrate each other's wins, and engage in the community.
A workshop valued at $247, yours free when you enroll in The Reels Lab →
yeah, I need this
*bonus*
The Real Deal on Reels
The workshop that helps you lay the foundation for successful Reels.
✓ Getting clear on your ideal client and audience. (Super important!)
✓ Creating unique positioning and messaging for your brand and audience.
✓ How to develop your ideas to make your audience care about what you post.
✓ Ways to fine-tune the prompts for your niche so you know they’ll work.
This workshop, valued at $247, is yours FREE when you subscribe to The Reels Lab
GET ACCESS NOW
Those hours of saving trending audios, scrolling for “inspo,” and scrambling to understand the latest trends are about to be a thing of the past.
The reach you’ll get? Amazing.
The growth you’ll see? Exponential.
The time you’ll save? Priceless.
JOIN FOR $297/MONTH
*cancel anytime*
The harsh truth? Video content isn’t going anywhere.
And mastering Reel creation on Instagram isn’t about reinventing the wheel — it’s about getting clear on what’s working right now, and how it can translate for your audience.
And that’s very, very doable.
Whoever said “Reels are dead” probably wasn’t that good at making Reels…
The Reels Lab is perfect for business owners who:
→ Love creating content, but get overwhelmed researching what’s going to “work” that week
→ Want to spend more of their time creating, not scrolling for inspiration
→ Are excited to put their own spin on ideas that are currently working
→ Want to gamify their content creation process, but with less trial-and-error
→ Know their audience, but need help creating content that resonates with them
→ Have at least an hour each week they can spend creating content (yes, only an hour!)
This is less set-it-and-forget-it social media, and more “here’s the space to finally be creative AND grow your account.”
OMG THIS IS ME
The Reels Lab was made for:
The small business owner who knows their target audience is on Instagram, but needs help reaching them.
The business owner who’s deciding between hiring a social media manager or DIYing their Reels.
The content creator who wants to be more creative and grow their account significantly.
The marketing manager who wants their account to pop off, without spending hours on Instagram each day.
The social media manager who wants to create better Reels for their clients, without burning out to make it happen.
The social media team who’s ready to outperform the competition with ease.
✓
✓
✓
✓
✓
✓
Or anyone with an Instagram account they want to grow without spending hours researching every week.
SIGN ME UP
I hate to say it, but hiring a social media manager doesn’t guarantee you’ll get out of 200-view jail.
But here’s the thing: hiring a social media manager doesn’t replace strategy, direction, and years of experience creating content that racks up the views.
OK TAKE MY MONEY
So whether you want to save $2000 a month on a social media manager, or get your money’s worth out of the one already on your team, The Reels Lab is for you.
I bet you’re just now realizing how much you need one of those, right??
After 20 years in marketing, and 10 years in social media marketing specifically, I know a thing or two about growing accounts for busy business owners.
(In a way that cuts down on the overwhelm and gets right down to what works, ya know?)
I created The Reels Lab because I was sick of seeing social media programs that fall flat, wasted people’s money, and were stuffed with fluff you didn’t need — especially when you actually need less fluff, and more space to be creative.
Since then, I’ve helped hundreds of creators and businesses grow their accounts — and I’m confident I can help you too.
And, I promise to do it without making you do a cringey dance on TikTok (unless you really want to 😉)
Hey, I’m Shannon, and I’m about to be your back-pocket social media strategist.
Some real Reels Lab creator results:
On average, Reels Lab students 4x their views within
3 months of joining.
- Listen: I’m not going to sit here and tell you that you’re gonna go viral overnight, or that creating Reels doesn’t take some creativity on your part.
- But once you have the planning part taken care of? Most Reels Lab students are easily able to 4x their views within 3 months (or sooner!)
- It’s not rocket science. It’s not a too-good-to-be-true gimmick. It’s just someone who knows what they’re doing, telling you exactly what Reels are popping off each week, and how you can do it too.
So… is this sounding like exactly what you need??
Great! Here’s how it’s gonna go down:
Step 1
Friday Prompt Delivery
Step 2
Prep, Film & Post
Step 4
Watch the Results
Roll In!
Step 3
Join the Live Calls!
JOIN NOW FOR $297/MONTH
Let’s address the “will this work for me” elephant in the room:
And yes, any industry can pop off on Reels (without spending hours each week or hating what you’re doing too!) Here are some of the dozens of industries represented in The Reels Lab:
Creative Arts & Media
Health & Wellness
Lifestyle &
Personal Services
Professional Services
Ok, twist my arm — I’m throwing in a couple more bonuses when you join The Reels Lab.
Get access to The Reels Editing Vault
Master the simple, high-impact editing hacks that will really make your Reels pop off with this free training vault.
This bonus includes step-by-step tutorials on:
✓ Editing B-roll Reels with text & trending audio
✓ Mastering talk-to-camera Reels (InShot editing)
✓ Mastering talk-to-camera Reels (Instagram editing)
✓ Creating high-converting Reels like the "Mic Drop"
✓ Creating high-converting Reels like the "Book" style
✓ Evergreen humor & relatable prompts for easy content ideas
✓ Designing eye-catching Reel cover photos that boost views
No fancy equipment or pro editing tools required. These 7 trainings will cover everything you need to make editing your Reels smooth and easy.
Normally $57 — yours for FREE when you join The Reels Lab.
JOIN NOW FOR $297/MONTH
The Reels Lab is for business owners who have a clear understanding of who their ideal customers are, but they're short on time (and brain space) to develop engaging content. I do the heavy lifting of studying trends, crafting audio, and creating on-screen text tailored to your specific industry.
Will The Reels Lab work for my industry?
Yuh-huh! I’ve helped hundreds of successful members within the Reels Lab, representing dozens of industries, including:
Got some FAQs? I’ve got some As.
Authors
Balloon Artists
Bloggers
Boutiques
Fashion & Jewelry
Branding | Copywriting | Website Design
Coaches
Construction
Dentist
Digital Products & Network Marketing
Education & Parenting
Event Professionals & Planners
Finance
Fine Art
Food (Meal Planning & Food Bloggers)
Food & Wine Content Creators
Hair & Make-Up
Holistic | Functional | Chiropractic Health
Health | Nutrition | Fitness
Home Organization
Interior Design
Lawyer
Lifestyle & Motherhood
MedSpa
Motivational Speaker
Pets
Plumbing
Podcast Manager
Photographer
Products & Makers
Real Estate
Sleep Coach
Social Media Management | Pinterest
Stylist
Therapist
Travel
Virtual Assistant
Wedding Professionals
Join The Reels Lab for just $297/month →
Save 20% when you join for a year!
So, as a recap, when you join The Reels Lab, you get...
⭐️ 5 detailed Reel prompts delivered every Friday
Timely, ready-to-use content, based on what’s working on Instagram right now, that you can prep, film, and post in just 30 minutes to 1 hour.
⭐️ Industry-specific customization for 20+ niches
From real estate agents to boutique owners to coaches, get prompts tailored specifically to what works in YOUR industry right now.
⭐️ Bi-weekly brainstorm & feedback calls
Get your Reels reviewed before you post, brainstorm ideas with other creators, and get some honest feedback on how you can make your content even better.
⭐️ Private community access
Connect with other creators, get peer feedback on your content, celebrate wins, and stay motivated alongside people doing the same work.
⭐️ BONUS: The Real Deal on Reels workshop ($247 value)
Master the foundation of successful Reels, including ideal client clarity, unique positioning, and making your audience actually care about your content.
⭐️ BONUS: The Reels Editing Vault ($57 value)
7 step-by-step tutorials covering everything from B-roll editing to talk-to-camera Reels to eye-catching cover photos.
Valued at over $1000 each month. All yours for only $297/month.
GET ME IN THE REELS LAB
GET ME IN THE REELS LAB
Get your Reels to pop off all 12 months of the year, and save a chunk of cash when you purchase a yearly subscription to The Reels Lab.
Save 20% on The Reels Lab when you
get a yearly subscription
One last bonus for you
SAVE 20% - JOIN YEARLY
Still on the fence?
Let me guess what you're really thinking...
JOIN NOW FOR $297/MONTH
"What if I join and then don't actually use it?"
Look, I get it. You've probably bought courses before that are still sitting in your inbox. You've joined memberships and forgot about them after a month.
But here's the difference with The Reels Lab: my goal is for you to spend less time on your content, not more.
I'm not asking you to overhaul your entire content strategy or spend hours learning a new strategy. I'm asking you to set aside 1 hour for creation each week — because the strategy and research are already out of your hands.
The people who succeed in The Reels Lab aren't the ones with the most time or the best equipment. They're the ones who show up for that 1 hour each week.
So, want to spend 1 less hour scrolling and 1 more hour creating each week? Then you’ll do just fine.
Picture This
Your friends? They’ll be wondering how you did it. Your clients? They’ll be excitedly hopping in your DMs. Your calendar? Cleared of doomscrolling and saving trending audios.
No fluff. No extra time wasted. Just the Reel plans delivered to you each week, giving you the space to pick up the baton and create.