C O N T E N T  C R E A T I O N   G O T 
Y O U  S T U M P E D ?


Prep, film, and post Reels with an easy-to-follow plan delivered straight to your inbox each week.

The Reels Lab with Shannon McKinstrie is the ONLY program out there that teaches business owners everything you need to know about content creation …

From messaging & positioning to simple, stress-free video production and everything in between—I’ll teach you the real deal on Reels.

You LOVE creating content that connects with your audience. Duh.

When you have a great idea & are confident it’ll convert—it’s awesome. 
When you don’t? Not so much.

I can help.

PROBLEM IS: CONTENT PLANNING ISN’T ALWAYS A PAINLESS PROCESS

“Since joining The Reels Lab I have gained over 30K followers, have had multiple viral reels (one just hit 2 million views!) spend less time on Instagram and, even better, my sales have increased!

I am absolutely blown away. I have you and all of your wonderful tips to thank for this. 
I follow you religiously and you, my friend, are the real deal."

- MISSY | The Little Green Bean


Hear me loud and clear: simply showing up on social media isn’t a golden ticket strategy for guaranteed business success. 





It shines a spotlight on everything else you’re doing—creating offers, serving clients, developing products, you name it! 


But when you can laser focus on your audience to create content they actually want to see? 

  • You put on a full face of makeup, picked out a cute outfit, and set up a whole scene to film your Reel (and you were really proud of it!) — but then you posted, and crickets. You did your due diligence but can’t figure out why it flopped.

  • You know you really should keep up with posting on a consistent basis—but between your other responsibilities and your actual life, making posts, stories, and Reels a priority is a hard sell when so much TIME goes into planning them.

  • You like creating content—really, you do!—but when it feels like the only content that gets any traction involves dancing, a weird voiceover, or the cleanup of a full slapstick comedy moment … you figure why even try?

  • You just want to create the content your audience connects with—the stuff they want to find on Instagram that helps them solve their problems, reach their goals, and improve their life … that’s the kind of content you want to create! 

Quit trying to come up with a new plan from scratch every week
finding trending audio, scrolling for “inspo,” and scrambling to prep,
film, caption,
and post before you run out of time. 

IF  THIS  FEELS  A  LITTLE  TOO  FAMILIAR:

You’re in the right place—that’s exactly why I created The Reels Lab!

and actually get your content in front of the audience who wants to see it. 


It’s time to get out of 200-view jail—

You don’t have to join The Reels Lab as a seasoned, or expert content creator—in fact, if you fit that description, this probably isn’t the program for you. You’ve just got to be willing to apply what you learn to get results. 

Every week, I’ll drop prompts into your inbox that are … 

  • Timely, ready to be used this week, not shelved for later.

  • Expert-developed, with instructions to adapt to your industry & niche.

  • Easy to implement in less time than it takes to overthink, second-guess, and chicken out on the posts you came up with on your own (or copycatted from someone else)

That’s where I come in. 




Churning out content that doesn’t get you any traction won’t do you any good—what you need is a recipe for results.

My goal? Take as much of the guesswork and heavy lifting
out of the process as I can! 

SHANNON (Done for you)

+ ME (Your part)

= RESULTS

  • Trend research
  • Ready-to-go prompts delivered weekly
  • Video/visual ideas plus encouragement to get it done.
  • Adaptations by industry
  • Monthly Q&A sessions so you can learn as you go.

  • Clearly identifying your audience & how you serve them
  • Quick video sessions
  • Actually posting what you create
  • Being willing to learn & stick with it … even if you stumble.

  • Reels that don’t take forever to create
  • Engagement with your ideal audience
  • Traction that grows your following
  • Content that sells what you do. 
  • Confidence that can’t be measured! ;)


  • Authors
  • Balloon Artists
  • Bloggers
  • Boutiques
  • Fashion & Jewelry
  • Branding | Copywriting | Website Design
  • Coaches
  • Construction
  • Dentist
  • Digital Products & Network Marketing
  • Education & Parenting
  • Event Professional & Planners
  • Finance
  • Fine Art
  • Food (Meal Planning & Food Bloggers)
  • Food & Wine Content Creators
  • Hair & Make-Up
  • Holistic | Functional | Chiropractic Health
  • Health | Nutrition | Fitness
  • Home Organization 
  • Interior Design

Here are the industries that are represented inside
the Reels lab portal:

Enroll Now → 


  • Lawyer
  • Lifestyle & Motherhood
  • MedSpa
  • Motivational Speaker
  • Pets
  • Plumbing 
  • Podcast Manager
  • Photographer
  • Products & Makers
  • Real Estate
  • Sleep Coach
  • Social Media Management | Pinterest
  • Stylist
  • Therapist
  • Travel
  • Virtual Assistant
  • Wedding Professionals

Because you've got actual work to do

HOW DO I KNOW?

Creative Arts & Media

Health & Wellness

Lifestyle &
Personal Services

Authors
Balloon Installation Artists
Bloggers
Branding 
Copywriting
Fine Art
Food & Wine Content Creators
Photographers
Pinterest Management
Podcast Manager
Products & Makers
Social Media Management 
Website Design


Coaches
Dentist
Holistic Health
Functional Functional
Chiropractic Health
Health, Nutrition, & Fitness
MedSpa
Sleep Coach
Therapist


Boutiques
Education & Parenting
Fashion & Jewelry
Hair & Make-Up
Home Organization
Interior Design
Lifestyle & Motherhood
Pet services
Stylist
Travel


Professional Services

Construction
Event Professionals & Planners
Finance
Lawyer
Marketing
Motivational Speaker
Plumbing
Real Estate
Virtual Assistant
Digital Products & Network 
Wedding Professionals



Because there are dozens of industries represented inside The Reels Lab:

The Reels Lab is the only monthly membership that delivers 
actionable, easy-to-follow content creation prompts straight to your inbox 
ready to be applied in any niche in a very short amount of time—and provides direct support for troubleshooting & feedback.

Welcome to The Reels Lab

with Shannon McKinstrie

I’ll level with you—I created this program because I was sick of seeing other programs 
run business owners into the ground with trainings and prompts
that simply don’t move the needle. 

(At least not in normal industries where dancing, pranks, and man-on-the-street impromptu interviews with strangers aren’t the norm. Blech. 🤮) 

Quick note from Shannon … 

Five detailed Reels prompts including four audio + b-roll ideas and one scripted video, including:

  • Fully-drafted, customizable captions to ensure writing your “hook” doesn’t hold you back from getting the results you desire.
  • Tips for how to film & execute the Reels ideas on a weekly basis.
  • Industry-specific, brainstormed content ideas to ignite your creativity.


Weekly Email Guidance from Shannon to help you apply the ideas from The Reels Lab, and easily develop your own content ideas, too!

Monthly Office Hours Calls with Shannon to ask your questions, get feedback, and learn from your peers, too. Brainstorms, encouragement, and a monthly kick-in-the-pants included!


Each week, inside The Reels Lab, you’ll get exclusive access to:

Check your inbox for your Monday morning delivery from The Reels Lab. Go over everything Shannon included to determine how you’ll implement this week’s prompts in your business.


How does it work?

Here’s how things shake out inside The Reels Lab:

Step 1 
Monday Prompt Delivery

Set aside an average of 30 mins to 1 hour per week to prep, film, edit, and post your reels for the week without breaking a sweat—then get back to what you do best & tackle the rest of your to-do list.

Step 2
Prep, Filming & Posting

YOU DID IT—
now watch as the engagement rolls in and connect with your audience. If something seems off, reach out to Shannon for help getting it right next time. 

Step 3
Enjoy your results.

BONUS—there’s more… 

Make sure The Reels Lab works for you. 

When you enroll, you’ll get Shannon’s better-than-a-crash-course: The Real Deal on Reels


✓ Getting clear on your ideal client & audience. (Hint: you gotta dial it in.)

✓ Creating unique positioning & messaging for your brand and audience.?

✓ How to develop your ideas to make your audience care about what you post. 

✓ Ways to fine-tune her prompts for your niche so you know they’ll work.

Inside she’ll break down the stuff you must know to get traction with your content.
(Cough, the stuff no one else explains when they teach Reels, cough.). Stuff like: 

People tell me all the time how much they hate social media,
avoid it at all costs, or participate begrudgingly because it’s a “necessary evil.” 

But, I’d be willing to wager Vegas-odds money those people aren’t getting results from their social media content. (Talk about leaving money on the table.)

Unless you’ve got a crystal clear plan to find, attract, and connect with your ideal clients to keep a steady stream of organic leads coming into your business …

Your business is begging you to join The Reels Lab. 

For just $297 a month, you can get the exact level of expertise & attention you’d get from hiring a top social media manager at a fraction of the cost—and gain the confidence you need to keep your content creation in-house. 

Right now, your social media strategy is costing you time, money, or both

(Yikes.)

THE REELS LAB IS WAITING FOR YOU …

✓ Five detailed Reels prompts including four audio + b-roll ideas and one scripted video, including:

  • Fully-drafted, customizable captions to ensure writing your “hook” doesn’t hold you back from getting the results you desire.

  • Tips for how to film & execute the Reels ideas on a weekly basis.

  • Industry-specific, brainstormed content ideas to ignite your creativity.

✓ Weekly Email Guidance from Shannon to help you apply the ideas from The Reels Lab, and easily develop your own content ideas, too!

✓ Monthly Office Hours Calls with Shannon to ask your questions, get feedback, and learn from your peers, too. Brainstorms, encouragement, and a monthly kick-in-the-pants included!

PLUS, Shannon’s better-than-a-crash-course: The Real Deal on Reels, where she breaks down the stuff you must know to get traction with your content. (Cough, the stuff no one else explains when they teach Reels, cough.). 

all of this for just $297/month.

Start creating better Reels with The Reels Lab →

You love your business—and you’re willing to put in the work. You’re not afraid of trying new things, you just don’t like to waste your time trying to figure out what to do on your own. 


How I know you’ll be a success inside The Reels Lab …

You’re willing to put yourself on camera or try something that might push you a bit out of your comfort zone, but you also know that winning over your ideal customer isn’t about whether or not you know the latest TikTok dances. (It’s not.

You’re not looking for a magic pill, a silver bullet, or a lottery ticket—you’re not looking to anyone else to solve all your problems, either. You know you’ve got a solid business model and a good behind-the-scenes experience to go with it. You just need help getting eyes on your business, and you can do the rest. 
You know who your ideal customer is, and you know what they care about—perhaps even more importantly, you know exactly how you can help them solve their problems and/or fulfill their desires. You’re also confident in what makes you different from your competitors.
You’ve been heard a time or two saying “just tell me what to do and I’ll do it” … you don’t need someone to hold you accountable or nag you to get things done. You just want the recipe that gets results … and that’s exactly what you’ll find inside The Reels Lab. →

Who is The Reels Lab for?

The Reels Lab is for business owners who have a clear understanding of who their ideal customers are, but they're short on time (and brain space) to develop engaging content. We do the heavy lifting of studying trends, crafting audio, and creating on-screen text tailored to your specific industry.

Will The Reels Lab work for my industry?

We have hundreds of successful members representing dozens of industries, including: 


F R E Q U E N T L Y  A S K E D 
Q U E S T I O N S 

These questions have gone viral



Authors
Balloon Artists
Bloggers
Boutiques
Fashion & Jewelry
Branding | Copywriting | Website Design
Coaches
Construction
Dentist
Digital Products & Network Marketing
Education & Parenting
Event Professionals & Planners
Finance
Fine Art
Food (Meal Planning & Food Bloggers)
Food & Wine Content Creators
Hair & Make-Up
Holistic | Functional | Chiropractic Health
Health | Nutrition | Fitness
Home Organization 
Interior Design
Lawyer
Lifestyle & Motherhood
MedSpa
Motivational Speaker
Pets
Plumbing 
Podcast Manager
Photographer
Products & Makers
Real Estate
Sleep Coach
Social Media Management | Pinterest
Stylist
Therapist
Travel
Virtual Assistant
Wedding Professionals

What time is the Live Call every month?

The live call takes place via Zoom on the 2nd Wednesday of every month at 11 a.m. EST, and an email is sent out the day before to gather questions from anyone who can't attend live. The live call recordings are also added to The Reels Lab portal so you can watch on demand!

Are the weekly Reels plans generic templates or specific to my niche?

Reels can't be generic so our prompts aren’t either. Everyone receives the same audio selections but the on-screen text prompts are super specific to YOUR industry. 

Each week Shannon studies what's working in each industry and on Instagram in general to map out your specific Reels plan. This is also why we have each student fill out a form to enroll so we can be sure there's a category for you. So whether you're a real estate agent, business coach, boutique owner, coffee shop, or dietitian … we've got you!

What is the success rate for students inside?

While I can't promise virality, it does happen a LOT inside The Reels Lab. Some students have gone viral for the first time ever within the first week of joining. Some have even QUADRUPLED their following & sales in a single month. Others report steady growth, more email sign-ups, increased sales, and more. 

If you're tired of wasting time and energy with no payoff, The Reels Lab is your solution. Discover REAL results from your investment & get ready to take your social media game to the next level. 

More questions? Reach out to my team at support@shannonmckinstrie.com 


Join The Reels Lab for just $297/month → 

Each week, you get exclusive access to:  

→ Five detailed Reels prompts including four audio + b-roll ideas
and one scripted video, including:

  • Fully-drafted, customizable captions to ensure writing your “hook” doesn’t hold you back from getting the results you desire.

  • Tips for how to film & execute the Reels ideas on a weekly basis.

  • Industry-specific, brainstormed content ideas to ignite your creativity.

→ Weekly Email Guidance from Shannon to help you apply the ideas from The Reels Lab, and easily develop your own content ideas, too!

→ Monthly Office Hours Calls with Shannon to ask your questions, get feedback, and learn from your peers, too. Brainstorms, encouragement, and a monthly kick-in-the-pants included! 

PLUS, Shannon’s better-than-a-crash-course: The Real Deal on Reels, where she breaks down the stuff you must know to get traction with your content. (Cough, the stuff no one else explains when they teach Reels, cough.). 

Crush your content creation when you join The Reels Lab:

Join NOW for just $297/month