C O N T E N T C R E A T I O N G O T
Y O U S T U M P E D ?
Prep, film, and post Reels with an easy-to-follow plan delivered straight to your inbox each week.
The Reels Lab with Shannon McKinstrie is the ONLY program out there that teaches business owners everything you need to know about content creation …
From messaging & positioning to simple, stress-free video production and everything in between—I’ll teach you the real deal on Reels.
You LOVE creating content that connects with your audience. Duh.
When you have a great idea & are confident it’ll convert—it’s awesome.
When you don’t? Not so much.
I can help.
PROBLEM IS: CONTENT PLANNING ISN’T ALWAYS A PAINLESS PROCESS
“Since joining The Reels Lab I have gained over 30K followers, have had multiple viral reels (one just hit 2 million views!) spend less time on Instagram and, even better, my sales have increased!
I am absolutely blown away. I have you and all of your wonderful tips to thank for this.
I follow you religiously and you, my friend, are the real deal."
- MISSY | The Little Green Bean
Hear me loud and clear: simply showing up on social media isn’t a golden ticket strategy for guaranteed business success.
It shines a spotlight on everything else you’re doing—creating offers, serving clients, developing products, you name it!
But when you can laser focus on your audience to create content they actually want to see?
- You put on a full face of makeup, picked out a cute outfit, and set up a whole scene to film your Reel (and you were really proud of it!) — but then you posted, and crickets. You did your due diligence but can’t figure out why it flopped.
- You know you really should keep up with posting on a consistent basis—but between your other responsibilities and your actual life, making posts, stories, and Reels a priority is a hard sell when so much TIME goes into planning them.
- You like creating content—really, you do!—but when it feels like the only content that gets any traction involves dancing, a weird voiceover, or the cleanup of a full slapstick comedy moment … you figure why even try?
- You just want to create the content your audience connects with—the stuff they want to find on Instagram that helps them solve their problems, reach their goals, and improve their life … that’s the kind of content you want to create!
Quit trying to come up with a new plan from scratch every week—
finding trending audio, scrolling for “inspo,” and scrambling to prep,
film, caption, and post before you run out of time.
IF THIS FEELS A LITTLE TOO FAMILIAR:
You’re in the right place—that’s exactly why I created The Reels Lab!
It’s time to get out of 200-view jail—
Every week, I’ll drop prompts into your inbox that are …
- Timely, ready to be used this week, not shelved for later.
- Expert-developed, with instructions to adapt to your industry & niche.
- Easy to implement in less time than it takes to overthink, second-guess, and chicken out on the posts you came up with on your own (or copycatted from someone else)
Churning out content that doesn’t get you any traction won’t do you any good—what you need is a recipe for results.
My goal? Take as much of the guesswork and heavy lifting
out of the process as I can!
SHANNON (Done for you)
+ ME (Your part)
= RESULTS
- Trend research
- Ready-to-go prompts delivered weekly
- Video/visual ideas plus encouragement to get it done.
- Adaptations by industry
- Monthly Q&A sessions so you can learn as you go.
- Clearly identifying your audience & how you serve them
- Quick video sessions
- Actually posting what you create
- Being willing to learn & stick with it … even if you stumble.
- Reels that don’t take forever to create
- Engagement with your ideal audience
- Traction that grows your following
- Content that sells what you do.
- Confidence that can’t be measured! ;)
- Authors
- Balloon Artists
- Bloggers
- Boutiques
- Fashion & Jewelry
- Branding | Copywriting | Website Design
- Coaches
- Construction
- Dentist
- Digital Products & Network Marketing
- Education & Parenting
- Event Professional & Planners
- Finance
- Fine Art
- Food (Meal Planning & Food Bloggers)
- Food & Wine Content Creators
- Hair & Make-Up
- Holistic | Functional | Chiropractic Health
- Health | Nutrition | Fitness
- Home Organization
- Interior Design
Here are the industries that are represented inside
the Reels lab portal:
Enroll Now →
- Lawyer
- Lifestyle & Motherhood
- MedSpa
- Motivational Speaker
- Pets
- Plumbing
- Podcast Manager
- Photographer
- Products & Makers
- Real Estate
- Sleep Coach
- Social Media Management | Pinterest
- Stylist
- Therapist
- Travel
- Virtual Assistant
- Wedding Professionals
Because you've got actual work to do
HOW DO I KNOW?
Creative Arts & Media
Health & Wellness
Lifestyle &
Personal Services
Professional Services
Because there are dozens of industries represented inside The Reels Lab:
actionable, easy-to-follow content creation prompts straight to your inbox ready to be applied in any niche in a very short amount of time—and provides direct support for troubleshooting & feedback.
Welcome to The Reels Lab
with Shannon McKinstrie
run business owners into the ground with trainings and prompts
that simply don’t move the needle.
(At least not in normal industries where dancing, pranks, and man-on-the-street impromptu interviews with strangers aren’t the norm. Blech. 🤮)
Quick note from Shannon …
- Fully-drafted, customizable captions to ensure writing your “hook” doesn’t hold you back from getting the results you desire.
- Tips for how to film & execute the Reels ideas on a weekly basis.
- Industry-specific, brainstormed content ideas to ignite your creativity.
→ Monthly Office Hours Calls with Shannon to ask your questions, get feedback, and learn from your peers, too. Brainstorms, encouragement, and a monthly kick-in-the-pants included!
Each week, inside The Reels Lab, you’ll get exclusive access to:
How does it work?
Here’s how things shake out inside The Reels Lab:
Step 1
Monday Prompt Delivery
Step 2
Prep, Filming & Posting
now watch as the engagement rolls in and connect with your audience. If something seems off, reach out to Shannon for help getting it right next time.
Step 3
Enjoy your results.
BONUS—there’s more…
Make sure The Reels Lab works for you.
When you enroll, you’ll get Shannon’s better-than-a-crash-course: The Real Deal on Reels
✓ Getting clear on your ideal client & audience. (Hint: you gotta dial it in.)
✓ Creating unique positioning & messaging for your brand and audience.?
✓ How to develop your ideas to make your audience care about what you post.
✓ Ways to fine-tune her prompts for your niche so you know they’ll work.
(Cough, the stuff no one else explains when they teach Reels, cough.). Stuff like:
Right now, your social media strategy is costing you time, money, or both.
(Yikes.)
THE REELS LAB IS WAITING FOR YOU …
- Fully-drafted, customizable captions to ensure writing your “hook” doesn’t hold you back from getting the results you desire.
- Tips for how to film & execute the Reels ideas on a weekly basis.
- Industry-specific, brainstormed content ideas to ignite your creativity.
✓ Monthly Office Hours Calls with Shannon to ask your questions, get feedback, and learn from your peers, too. Brainstorms, encouragement, and a monthly kick-in-the-pants included!
PLUS, Shannon’s better-than-a-crash-course: The Real Deal on Reels, where she breaks down the stuff you must know to get traction with your content. (Cough, the stuff no one else explains when they teach Reels, cough.).
all of this for just $297/month.
Start creating better Reels with The Reels Lab →
As the poster child for oat-milk lattes, pinot grigio, and long strolls down the aisles of Target, you could describe me as a little bit basic—but there’s nothing basic about the way I simplify social media strategies specifically for high-achieving business owners looking for a return on their social media investment.
My unique approach rejects the idea that you simply need someone to take over the tasks. Instead, I equip you with training, strategy, data points, and encouragement to master one of the most critical ways to sustain and grow your brand.
When I’m not nerding out over marketing strategies, you can find me at home in North Carolina being a mom and carpool driver who unashamedly sings along to 90’s hip hop—or on a date night with a salt-rimmed margarita in hand, connecting with my husband over chips & queso,
Shannon McKinstrie | Founder & CEO
How I know you’ll be a success inside The Reels Lab …
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The Reels Lab is for business owners who have a clear understanding of who their ideal customers are, but they're short on time (and brain space) to develop engaging content. We do the heavy lifting of studying trends, crafting audio, and creating on-screen text tailored to your specific industry.
Will The Reels Lab work for my industry?
We have hundreds of successful members representing dozens of industries, including:
F R E Q U E N T L Y A S K E D
Q U E S T I O N S
These questions have gone viral.
Authors
Balloon Artists
Bloggers
Boutiques
Fashion & Jewelry
Branding | Copywriting | Website Design
Coaches
Construction
Dentist
Digital Products & Network Marketing
Education & Parenting
Event Professionals & Planners
Finance
Fine Art
Food (Meal Planning & Food Bloggers)
Food & Wine Content Creators
Hair & Make-Up
Holistic | Functional | Chiropractic Health
Health | Nutrition | Fitness
Home Organization
Interior Design
Lawyer
Lifestyle & Motherhood
MedSpa
Motivational Speaker
Pets
Plumbing
Podcast Manager
Photographer
Products & Makers
Real Estate
Sleep Coach
Social Media Management | Pinterest
Stylist
Therapist
Travel
Virtual Assistant
Wedding Professionals
Join The Reels Lab for just $297/month →
Creating your Instagram content should be a task you enjoy – and an opportunity to flex your creative muscles...
...without the risk of major embarrassment caused by TikTok dancing.
Sidestep the stress sweats and get back to doing what you do best.
Meanwhile, I'll do my thing & provide you with a plan that's easy – and dare I say fun – to execute.
→ Five detailed Reels prompts including four audio + b-roll ideas and one scripted video, including:
- Fully-drafted, customizable captions to ensure writing your “hook” doesn’t hold you back from getting the results you desire.
- Tips for how to film & execute the Reels ideas on a weekly basis.
- Industry-specific, brainstormed content ideas to ignite your creativity.
→ Weekly Email Guidance from Shannon to help you apply the ideas from The Reels Lab, and easily develop your own content ideas, too!
→ Monthly Office Hours Calls with Shannon to ask your questions, get feedback, and learn from your peers, too. Brainstorms, encouragement, and a monthly kick-in-the-pants included!
PLUS, Shannon’s better-than-a-crash-course: The Real Deal on Reels, where she breaks down the stuff you must know to get traction with your content. (Cough, the stuff no one else explains when they teach Reels, cough.).
Crush your content creation when you join The Reels Lab:
Join NOW for just $297/month