Prep, film, and post Reels you love with an easy-to-follow plan delivered to your inbox
each week.

Stop pinching yourself—you’re not dreaming.

You LOVE creating content that connects with your audience. Duh.
Problem is: content planning isn’t always a painless process. 

When you have a great idea & are confident it’ll convert
— it’s awesome. 
When you don’t? Not so much.

I can help.

T H E   D O N E - F O R - Y O U  R E E L S  P L A N  W I T H 
E X P E R T   S I G N - O F F

The Reels Lab from Shannon McKinstrie

Your monthly social media subscription for content strategy and Reels recipes
(made from scratch by me instead of you!) developed specifically to connect with your ideal audience—like Stitchfix, but for your Instagram feed. 

Example Prompt:

"I'm absolutely loving the reels lab! Since joining I have gained over 30K followers, have had multiple viral reels, one just hit 2 million views, have spent less time on Instagram and even better my sales have increased!

I am absolutely blown away. I have you and all of your wonderful tips to thank for this. I follow you religiously and you, my friend, are the real deal."

- Missy, The Little Green Bean

  • You put on a full face of makeup, picked out a cute outfit, and set up a whole scene to film your Reel (and you were really proud of it!)—but then you posted, and crickets. You put in your due diligence, but you can’t figure out why it flopped. 

  • You know you really should keep up with posting on a consistent basis—but between your other responsibilities and your actual life, making posts, stories, and Reels a priority is a hard sell when so much TIME goes into planning them. 

  • You like creating content—really, you do!—but when it feels like the only content that gets any traction involves dancing, a weird voiceover, or the cleanup of a full slapstick comedy moment … you figure why even try?

  • You just want to create the content your audience connects with—the stuff they want to find on Instagram that helps them solve their problems, reach their goals, and improve their life … that’s the kind of content you want to create! 

Quit trying to come up with a new plan from scratch every week
finding trending audio, scrolling for “inspo,” and scrambling to prep,
film, caption,
and post before you run out of time. 


That’s exactly why I created The Reels Lab!

→ Five detailed Reels prompts plus a bonus script, including:

  • Fully-drafted, customizable captions to ensure writing your “hook” doesn’t hold you back from getting the results you desire.

  • Tips for how to film & execute the Reels ideas on a weekly basis.

  • Industry-specific, brainstormed content ideas to ignite your creativity.

→ Weekly Email Guidance from Shannon to help you apply the ideas from The Reels Lab, and easily develop your own content ideas, too! 

→  Monthly Office Hours Calls to ask your questions, get feedback, and learn from your peers’ too. Brainstorms, encouragement, and a monthly kick-in-the-pants included!

Each week, inside The Reels Lab, you’ll get exclusive access to: 

A $3,000 value — all for just $297/month!

Enroll Now → 

  • Authors
  • Balloon Artists
  • Bloggers
  • Boutiques
  • Fashion & Jewelry
  • Branding | Copywriting | Website Design
  • Coaches
  • Construction
  • Dentist
  • Digital Products & Network Marketing
  • Education & Parenting
  • Event Professional & Planners
  • Finance
  • Fine Art
  • Food (Meal Planning & Food Bloggers)
  • Food & Wine Content Creators
  • Hair & Make-Up
  • Holistic | Functional | Chiropractic Health
  • Health | Nutrition | Fitness
  • Home Organization 
  • Interior Design

Here are the industries that are represented inside
the Reels lab portal

Enroll Now → 

  • Lawyer
  • Lifestyle & Motherhood
  • MedSpa
  • Motivational Speaker
  • Pets
  • Plumbing 
  • Podcast Manager
  • Photographer
  • Products & Makers
  • Real Estate
  • Sleep Coach
  • Social Media Management | Pinterest
  • Stylist
  • Therapist
  • Travel
  • Virtual Assistant
  • Wedding Professionals
Who is The Reels Lab for?

The Reels Lab is for business owners who have a clear understanding of who their ideal customers are, but they're simply short on time (and brain space) to create engaging content. We do the heavy lifting of studying trends, crafting audio, and creating on-screen text tailored to your specific industry.

Is my industry represented inside?

We have dozens of categories inside, you can find a full list above.

What time is the Live Call every month?

The live call takes place via Zoom on the 2nd Wednesday of every month at 11am EST, and an email is sent out the day before to gather questions from anyone who can't be in attendance. The live calls are then added to the Portal so you can watch on demand!

Are the weekly Reels plans generic templates or specific to my niche?

Reels can't be generic so that's why your prompts aren't. Everyone receives the same audios but the on-screen text prompts are super specific to YOUR industry. Each week Shannon studies what's working in each industry and on Instagram in general to map out your specific Reels plan. This is also why we have each student fill out a form to enroll so we can be sure there's a category for you. So whether you're a real estate agent, business coach, boutique owner, coffee shop, dietitian...we've got you!

What is the success rate for students inside?

While I can't promise virality, it does happens a LOT inside The Reels Lab. Some students have gone viral for the first time ever within the first week of joining. Some have even QUADRUPLED their following & sales in a single month. Others report steady growth, more email sign-ups, increased sales, and more. If you're tired of wasting time and energy with no payoff, The Reels Lab is your solution. Discover REAL results from your investment & get ready to take your social media game to the next level. 

Not sure if Reels Lab is right for you?
Here are some faqs to help guide you.

Enroll Now →