Prep, film, and post Reels you love with an easy-to-follow plan delivered to your inbox
each week.

Stop pinching yourself—you’re not dreaming.

You LOVE creating content that connects with your audience. Duh.
Problem is: content planning isn’t always a painless process. 

When you have a great idea & are confident it’ll convert
— it’s awesome. 
When you don’t? Not so much.

I can help.

T H E   D O N E - F O R - Y O U  R E E L S  P L A N  W I T H 
E X P E R T   S I G N - O F F

The Reels Lab from Shannon McKinstrie

Your monthly social media subscription for content strategy and Reels recipes
(made from scratch by me instead of you!) developed specifically to connect with your ideal audience—like Stitchfix, but for your Instagram feed. 

  • You put on a full face of makeup, picked out a cute outfit, and set up a whole scene to film your Reel (and you were really proud of it!)—but then you posted, and crickets. You put in your due diligence, but you can’t figure out why it flopped. 

  • You know you really should keep up with posting on a consistent basis—but between your other responsibilities and your actual life, making posts, stories, and Reels a priority is a hard sell when so much TIME goes into planning them. 

  • You like creating content—really, you do!—but when it feels like the only content that gets any traction involves dancing, a weird voiceover, or the cleanup of a full slapstick comedy moment … you figure why even try?

  • You just want to create the content your audience connects with—the stuff they want to find on Instagram that helps them solve their problems, reach their goals, and improve their life … that’s the kind of content you want to create! 

Quit trying to come up with a new plan from scratch every week
finding trending audio, scrolling for “inspo,” and scrambling to prep,
film, caption,
and post before you run out of time. 


That’s exactly why I created The Reels Lab!

→ Four detailed Reels prompts plus a bonus script, including:

  • Fully-drafted, customizable captions to ensure writing your “hook” doesn’t hold you back from getting the results you desire.
  • Tips for how to film & execute the Reels ideas on a weekly basis.
  • Industry-specific, brainstormed content ideas to ignite your creativity.

→ Weekly Email Guidance from Shannon to help you apply the ideas from The Reels Lab, and easily develop your own content ideas, too! 

→  Monthly Office Hours Calls to ask your questions, get feedback, and learn from your peers’ too. Brainstorms, encouragement, and a monthly kick-in-the-pants included!

Each week, inside The Reels Lab, you’ll get exclusive access to: 

A $3,000 value — all for just $297/month!

Enroll Now →