Before you begin planning any content for the rest of this year and going into 2025, I need you to read this and keep it saved for later because I’m breaking down the type of content that is helping people connect with their followers and grow on Instagram!

As we head into 2025, we’re going back to the basics of what social media has always been about – human connection!

Users want more personal content, they’re tired of the AI-generated, “I can find this on Google” type of content.

The way we provide value is evolving and your followers want to know more about YOU!

What “Providing Value” looks like in 2025.

Remember back in 2020 when every other post was “5 ways to…?” Sure, that type of post worked for a while but people got bored and moved on because it was very impersonal.

Your audience doesn’t just want value – they want your value. They want to know what YOU think, what YOU’ve experienced, and what YOU’ve learned.

Personal stories and specific examples build trust and connection in ways generic content can’t.

When someone sees your post, they should feel a sense of relief and immediately understand what’s in it for them.

Let me show you what I mean with a few examples ⤵

➡️  If you’re a travel agent, don’t tell me what a magazine says the top destinations are. Share destinations you’re booking for your clients in 2025.

➡️ If you sell jewelry, don’t just list trends. Show me the pieces YOUR customers are obsessed with & cool ways they’re wearing them.

➡️ If you’re a nutritionist, I don’t want a random recipe. Tell me about the meal YOU just discovered & love.

➡️ If you’re a real estate agent, throw away the market stats. What neighborhoods do your clients love? And where do you take your friends & family in your city to convince them to move there?

What to post on Instagram in 2025:

• Helpful tips and advice from your own perspective and insights from your own experiences
  
  
• Helpful demonstrations that allow your people to implement right away
  
  
• Happenings based on your life & business so people feel invited into your world
  
  
• Simple messages & permission slips that make your people feel Heard so they know your account is for them
  
  
• Humorous content your people can relate to and see themselves in

At the end of the day, focus on timeless principles (human connection, storytelling) and timely strategies (staying current with trends) and your business will see growth!

To wrap it up:

In 2025, your words will set you apart. Your insights, your unique voice, and your authenticity will be what helps you rise above the noise.

Goodies to help make your 2025 Content POP!

Join the REELS LAB to get 5 Industry-Specific Reel prompts delivered to your inbox every Monday!

Tailored to the latest trends, I’ll give you the audio, hook (aka on-screen text) and caption that you need to create engaging Reels that speak to your target audience.

Download the How to Grow Your Gram Guide to develop your own content strategy using my biggest tips about content pillars, hashtags, engagement and more!

Binge the Good Content Podcast!