Has your follower count plateaued?

Did your Reel pop off, but your follower count stay the same?

I know it can be frustrating but with a couple of tweaks, you can easily turn visitors into followers and it all starts with your profile.

Imagine your Instagram profile as a physical boutique.

Your Bio = The Signage: What your brand is all about and what’s in it for your customers?

Grid = The Windows: A quick glance of your brand’s vibe.

Your Stories = Open Door: A peek inside your world.

Let’s get into this more with 3 simple things you can do now to optimize your profile to turn visitors into followers!

How to Write the Best Instagram Bio

Our feeds are getting more and more crowded so people are being even pickier about who they follow. They are looking for accounts that they can learn from, have something in common with, or just makes them feel good!

Your bio should instantly tell people:

✓ Who you are

✓ Who you serve

✓ Transformation you provide aka what’s in it for them

✓ Where you’re located (especially if you have a physical location)

Drive traffic to your website, freebie, scheduler, etc by adding a link with a call-to-action.

Here’s an example of my profile with more tips!

🚨 Bonus Tip:

Add keywords to your name field and in your bio. This will help you appear in search results when your ideal client is looking for your services/products.

Audit Your Grid & Pinned Posts

While I don’t believe that having the perfect Instagram grid is necessary, having one that’s easy to scan is!

Your grid lets the viewer get a feel for your brand’s vibe and the type of information you provide. Make sure your cover photos clearly state what the post is about and is big enough to read.

Don’t miss out on pinned posts! Instagram allows you to “pin” three posts to the top of your grid. I’d like to say to use them as you would a website.

3 Types of Posts to Pin

🤗 About Me

A post about who you are, your values, founder story, etc.

⭐️ Services

Share a post that highlights an offer that you’re currently promoting. If you have social proof, even better!

🔥 Community Value

What big tip do your followers love that brings them instant results? Maybe it’s a freebie that could help your ideal client. This can be a great place to grow your email list!

Get active on Instagram Stories: Make personal connections and let followers into your world.

Without Instagram stories, my business would not be where it is today. Period.

Instagram stories are the unpolished, behind-the-scenes, everyday life piece of content that we love. This is truly where you get to connect with your followers.

Don’t overthink, just document. Show the human side of your business: what you’re eating, how you’re prepping for a call, shows that you’re watching, a client win, etc.

Need ideas for Instagram stories?

Here are 3 stories you should share every day.

And there you have it friend, you got your profile ready to welcome new followers!!

Want more tips like this?

Download my How to Grow Your Gram Guide with more juicy tips like how to create good content using my 4H strategy, the 10-10-10 engagement method and it also includes 5 Reels scrips and captions!!! Get your hands on it now.