I often talk about Instagram as a community and how building real relationships is the key to growing your business in the IG world. So it’s time to look at Instagram like a neighborhood. Think about it. Social media was created to encourage and cultivate community. It was not created for selling. And you know […]

When it comes to Instagram, there are 3 keys to success: 1. Post to your feed 3-4 times per week. 2. Hop on stories daily. 3. Engage at least 30 minutes a day.   Engagement time is CRUCIAL because, to put it simply, if you aren’t actively engaging on Instagram, your content isn’t getting seen. […]

Short answer: Stop overthinking it. Long answer…well…buckle up, y’all. But I promise it is worth the read.   When I first started my business, I cold-called and emailed my dream clients and pitched and pitched and pitched. It was exhausting. It was defeating. And more importantly, it wasn’t me. And it taught me that while […]

One of the first things my clients tell me they struggle with is consistency. And since Instagram’s algorithm decides what content each of us see every day, being consistent and engaging is everything, y’all. And I mean errrrrrythang.   So I want to encourage (and challenge) you to unleash your inner Instagram Superpowers, get in […]

Social media is always changing, which means it’s time to take a look at your Instagram and give it a facelift.  Ready to go above and Beyoncé? Let’s GO!   Here are 3 ways to upgrade your Instagram CURATE YOUR HIGHLIGHTS When people explore your Instagram to get to know you better, make it easier […]

I don’t care if you have 100 followers or 100,000, you can use Instagram to move the needle in your business right NOW.⁣⁣ ⁣Ok friends! Go get yourself a jumbo oat milk latte (or mimosa…because anything goes these days) and let’s strategize…together.⁣⁣ Now…would it be super awesome if it only took one single marketing message […]

Instagram Highlights build your personal brand and attract your tribe even further.   From sharing my love of a good #aperolspritz to valuable tips to jammin’ with the fam, hopping on Stories is where I truly connect with my audience.   Plus, Highlights are a great way to make your profile pop.   Before we […]

Ok friends…you know how everyone freaked out when Instagram announced they were getting rid of likes soon? Well, here’s why it really should not matter to you at all.   While we all know Instagram loves accounts with an engaged audience, what Instagram is REALLY keeping an eye on lately is the amount of SAVES […]