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Shannon McKinstrie - 2026 Instagram Strategy Tips

Instagram Tips

Your 2026 Instagram Strategy: What Actually Matters (and What You Can Ignore)

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Shannon McKinstrie - 2026 Instagram Strategy Tips

Instagram Tips

Your 2026 Instagram Strategy: What Actually Matters (and What You Can Ignore)

A simple, human-first Instagram strategy for 2026. Learn how to use keywords, storytelling, and me-centric hooks to boost your reach and results.

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Shannon McKinstrie. 2025 Instagram content strategy

Instagram Tips

This Instagram content strategy brought in 10k new followers in just 10 days!!

Looking for an Instagram content strategy in 2025 that actually works? Learn how to spot trends hiding in plain sight and turn them into posts that grow your audience and sales.

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Instagram Growth hacks

Podcast Episodes

The 2 Instagram Growth Hacks I Swear By

How many times have you seen Reels to “beat the Instagram algorithm?” or have fallen for the gurus who just tell you to post more, purchase ads 😖. That stuff doesn’t work at least without losing your mind. Here’s the truth: Instagram growth isn’t about hacking the algorithm or posting more “valuable” content. It’s about […]

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Using Heard Content to grow your Instagram community

Instagram Tips

How to Build an Instagram Community with Heard Content.

The secret to a healthy Instagram community? Heard Content that deeply connects with your audience! Examples and prompts inside!

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Instagram Tips

Low reach? Use the REP formula for Reels that boost engagement!

Use these high-performing Instagram hook ideas to boost reach, build trust, and grow your following fast.

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Winning Viral Reel Strategy: Use Your Client's Words blog post cover

Instagram Tips

Winning Viral Reel Strategy: Use Your Client’s Words!

I know you’re exhausted from having to figure out what to post week after week. (side note: that’s why I created Reels Lab 😉) But what if I told you your next viral post is already written… by your ideal clients? Their words = content gold. Let me show you how to turn real testimonials […]

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Instagram Tips

The Truth About B-Roll Content: Simple, Shareable Reels That Converts

Nothing drives me crazier than “gurus” misleading people just to get engagement and one of the biggest lies that have been circulating lately is that “b-roll content” is boring and dead. That couldn’t be further from the truth. B-roll video has been around for ages, way before social media even existed. Even little 8-year-old Shannon […]

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Why Storytelling Content Works and Prompts to Get You Started

social media marketing

Why Storytelling Content Works and Prompts to Get You Started

Your audience doesn’t just want tips—they want to know YOU. Let’s bring storytelling content back to social media. Learn how to create scroll-stopping Reels that build trust, spark emotion, and grow your brand.

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Shannon McKinstrie sharing 3 steps to creating an Instagram Profile that attracts followers.

Instagram Tips

3 Secrets to Creating the Best Instagram Profile to Attract New Followers

Struggling to grow your Instagram following? Learn how to optimize your profile with these simple tips to turn visitors into followers! From perfecting your bio to leveraging pinned posts and Instagram Stories, this guide will help you stand out and attract your ideal audience.

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From Trends to Trust: 2025 Instagram Content Strategy

Podcast Episodes

From Trends to Trust: What to Post on Instagram in 2025

Instagram in 2025 is all about human connection. Learn how to share your unique insights, create scroll-stopping content, and grow your engagement authentically.

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hey there!

I'm Shannon! 

I'm on a mission to help you grow on Instagram in a stress-free way!

Here are some ways that I can support you:

Reels Lab - 5 Industry-Specific Reels Prompts delivered to your inbox every Monday. On-Screen text, caption, audio and recording tips included!

Book Me to Speak to your team or organization.

Tune into the Good Content Podcast for bite-sized episode packed with actionable, easy tips.

And of course, follow me on Instagram!




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5 REELS THAT POP OFF

Done with wondering what's working with Reels? Grab these 5 prompts with on-screen text and captions and watch your reach and engagement POP!

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