3 Ways to Simplify Social This Summer

Social Media Manager

The unofficial poster girl for oat milk lattes, pinot grigio, and long walks down the aisles of Target.  

I’m also a wife, mama, and marketing junkie who turned my love of social media into a 6-figure business from straight-up scratch.
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If you want your summer to look like this ☀️

And not this ‍

Then I’ve got good news for you, friend…I’m on a mission to help you simplify your social media strategy AND set boundaries with yourself so you can have some fun in the dang sun.

Ready to say goodbye to the hustle but still flex your IG muscle? Check out these 3 easy ways to simplify your social media strategy this summer!


Let’s face it…there are going to be days when you don’t want to show up on Stories. Days when you’re…


→Crazy Busy

→On Vacay

→Simply not in the mood

That’s when Story Templates save the day.

Creating Instagram Story templates that showcase how your audience can work with you/buy from you are a game changer and perfect to keep in your back pocket (aka camera roll).

Here are some templates I created to help you out so you always have Stories content ready to go!



Because it’s summer this is a great time to weave in more personal, relatable content if you have yet to do so. People are naturally spending less time on social media and they also want more entertaining and relatable content. So focus on content that reminds people what you do, but with a fun twist…

To help here are a couple caption templates from inside The Social Squad Society!


It’s officially summer which means…

Give me all the ______ & ________ (insert two of your favorite things about summer. Ex: flip flops & sunshine OR margaritas & sandy toes).

Because to me a summer well spent means (insert something that relates to the 2 things you mentioned above).

What does summer mean to you? And what are you looking forward to most?


Tell me you’re obsessed with [ what you do: skincare, clothing, real estate, interior design, etc.] without *telling* me you’re obsessed with [what you do].

If I’m being honest, it should surprise NO ONE that I do what I do. For as long as I can remember I’ve always loved _____________. 

[Here, tell how you found your passion. For example, if you’re a Realtor, talk about how you’ve always been into home design or paid attention when homes would go up for sale in your neighborhood. If you sell skincare or makeup, write about how you used to put on your mom’s makeup as a kid.)

What about you? When did you know you’d found the thing that lights you up? Let me know in the comments! 



Instead of checking Instagram all throughout the day and getting lost in the scroll, come up with a game plan and decide how much time you want to spend on the app. Only want to spend 30 minutes a day? It’s so doable! Here’s how to do it:

Check the app in the Morning, Afternoon, and Evening and only spend 10 minutes each time. In those 10 minutes share 1-2 short and sweet Stories and engage (this can mean answering DMs or engaging with Stories, hashtags, or your newsfeed). 

Here are Story ideas for your day:

→ Behind The Scenes: Your morning (or evening) routine, your view,

→ Educational/Expertise: Your “To Do List”, a quick tip/hack, your workspace  (tease something you’re working on), the templates I shared above!

→ Personal/Fun: Share someone else’s post that your audience would enjoy (Ex: a funny meme, inspiring quote), show what you’re eating/watching/reading, introduce your co-worker (pet, kids, etc).

Now go enjoy your summer, friend!! And tell me…what was most helpful to you?!


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Come hang with me on IG for plenty more social media insights and tips to help you run the SMM biz of your dreams.    

Don’t forget to pin this post for later and follow me on Pinterest for all my binge worthy content and business success tips!

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hey there!

I'm Shannon! 

The unofficial poster girl for oat milk lattes, pinot grigio, and long walks down the aisles of Target.  

I’m also a wife, mama, and marketing junkie who turned my love of social media into a 6-figure business from straight-up scratch.