For all things business, social media (especially the 'gram), work from home and everything in-between!

Instagram engagement down? 3 simple strategies that work. Picture of a notebook and laptop of Shannon McKinstrie.

Podcast Episodes

3 Simple Strategies to Increase Your Instagram Engagement and Reach New Followers

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Instagram engagement down? 3 simple strategies that work. Picture of a notebook and laptop of Shannon McKinstrie.

Podcast Episodes

3 Simple Strategies to Increase Your Instagram Engagement and Reach New Followers

Struggling with low IG engagement? Don’t stress—grab these grab these 3 simple strategies to connect with your followers and reach new ones!

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Instagram Reels Strategy to Increase Reach and Engagement. Shannon McKinstrie dancing.

social media marketing

Instagram Reels Strategy: How to Explode Your Reels Reach with the 4 Hs

Struggling with your Reels reach? Learn how to create Instagram Reels that get shared with the 4 H’s content pillars. My proven Instagram strategy plus download “Reels That Pop-Off” for 5 free Reels prompts to get your Reels seen by more people!

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Podcast Episodes

How to Increase Reach on Instagram with Shareable Content using the 3 S’s!

Want to reach more non-followers on Instagram organically? Learn about the 3 S’s that will help your content get shared and increase your engagement rate!

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2024 Content marketing predictions

social media marketing

4 2024 Content Marketing Predictions You Need to Know

I’ve got good news and bad news. The good news? You’re in luck if you came here for insightful 2024 social media marketing predictions. The bad news? You’ll need to look elsewhere if you’re looking for “guru-esque” trends and tactics. In today’s post, I’ll share 4 social media marketing predictions for 2024 you need to […]

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Social Media Manager

3 Ways to Simplify Social This Summer

If you want your summer to look like this ☀️ And not this ‍ Then I’ve got good news for you, friend…I’m on a mission to help you simplify your social media strategy AND set boundaries with yourself so you can have some fun in the dang sun. Ready to say goodbye to the hustle […]

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Social Media Manager

How to Find Your Niche as a Social Media Manager

People are often surprised when they hear I still offer social media management after all these years. But here’s the thing…social media management IS a dream business.  You get to work from anywhere, you get to set your own hours, AND despite what you may of heard…it can easily be delegated which allows you to […]

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Instagram Tips

The Key to Building a Profitable and Sustainable Business

THIS is the key to building a profitable & sustainable business.   Know what makes building a business even harder than it already is?   Not absolutely loving what you do.   When I first started my business I priced my services CRAZY low. Like…$50 a month for Facebook low. Shame, I know.   And […]

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Instagram Tips

How to Simplify Sales on Social Media

This is one of the BIGGEST mistakes I see people making on Instagram   It’s time to stop overwhelming your audience.   Think about it…   We are consuming so much content & being sold to all day long, so it’s important to check in with yourself and your brand to make sure you’re not […]

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Instagram Tips

Three Ways to Get Rid of Entrepreneur Guilt and Truly Thrive

Raise your hand if you’ve ever felt guilty over your prices, boundaries you’ve set, or taking days off…‍♀️   Being an entrepreneur means we wear a lot of hats, and because of this we have to be sure we know our worth, protect our energy, and…wait for it…REST.   Sure I know it’s tough. No […]

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Instagram Tips

Checking the Pulse of Your Brand for Organic Growth & Major Sales

I know it’s easy to blame the algorithm and get upset at the ‘Gram when we don’t see results, but we have to remember that Instagram is a FREE app (I repeat…FREE) that allows you to grow your biz.   But to stand out you have to know your target audience, share the problem you […]

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hey there!

I'm Shannon! 

I'm on a mission to help you grow on Instagram in a stress-free way!

Here are some ways that I can support you:

Reels Lab - 5 Industry-Specific Reels Prompts delivered to your inbox every Monday. On-Screen text, caption, audio and recording tips included!

Book Me to Speak to your team or organization.

Tune into the Good Content Podcast for bite-sized episode packed with actionable, easy tips.

And of course, follow me on Instagram!




free download

5 REELS THAT POP OFF

Done with wondering what's working with Reels? Grab these 5 prompts with on-screen text and captions and watch your reach and engagement POP!

Get the FREE DOWNLOAD