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Instagram Tips

Low reach? Use the REP formula for Reels that boost engagement!

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Instagram Tips

Low reach? Use the REP formula for Reels that boost engagement!

Use these high-performing Instagram hook ideas to boost reach, build trust, and grow your following fast.

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Winning Viral Reel Strategy: Use Your Client's Words blog post cover

Instagram Tips

Winning Viral Reel Strategy: Use Your Client’s Words!

I know you’re exhausted from having to figure out what to post week after week. (side note: that’s why I created Reels Lab 😉) But what if I told you your next viral post is already written… by your ideal clients? Their words = content gold. Let me show you how to turn real testimonials […]

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content repurposing blog post cover

Instagram Tips

Stop Creating From Scratch: Repurpose Content You Already Have

The key to not burning out on social media? It’s not about doing more, it’s about doing more with the content you already have by repurposing your content.  If you’ve been a follower of mine for a while, you know that I get heated when I read some of the awful advice out there that […]

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Instagram Tips

The Truth About B-Roll Content: Simple, Shareable Reels That Converts

Nothing drives me crazier than “gurus” misleading people just to get engagement and one of the biggest lies that have been circulating lately is that “b-roll content” is boring and dead. That couldn’t be further from the truth. B-roll video has been around for ages, way before social media even existed. Even little 8-year-old Shannon […]

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strategic message framework for content that converts.

Podcast Episodes

Use This Strategic Messaging Framework to Create Scroll-Stopping Content

Struggling to create content that truly connects? Learn how a strategic messaging framework can help you turn customer words into content that stops the scroll and boosts engagement.

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Why Storytelling Content Works and Prompts to Get You Started

social media marketing

Why Storytelling Content Works and Prompts to Get You Started

Your audience doesn’t just want tips—they want to know YOU. Let’s bring storytelling content back to social media. Learn how to create scroll-stopping Reels that build trust, spark emotion, and grow your brand.

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From Trends to Trust: 2025 Instagram Content Strategy

Podcast Episodes

From Trends to Trust: What to Post on Instagram in 2025

Instagram in 2025 is all about human connection. Learn how to share your unique insights, create scroll-stopping content, and grow your engagement authentically.

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How to create swipe-worthy Instagram carousels

social media marketing

The Secret to Creating Swipe-Worthy Instagram Carousels That Drive Engagement!

Ready to make your Instagram carousels go viral? Learn the proven strategies for creating high-impact Instagram carousel posts that attract followers and drive meaningful engagement.

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Benefits of Market Research to Nail Your Instagram Content Strategy

social media marketing

Benefits of Market Research to Nail Your Instagram Content Strategy

Nailing your Instagram content strategy and Boosting your engagement rate begins with market research. Learn what market research is and how to do it!

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Instagram engagement down? 3 simple strategies that work. Picture of a notebook and laptop of Shannon McKinstrie.

Podcast Episodes

3 Simple Strategies to Increase Your Instagram Engagement and Reach New Followers

Struggling with low IG engagement? Don’t stress—grab these grab these 3 simple strategies to connect with your followers and reach new ones!

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hey there!

I'm Shannon! 

I'm on a mission to help you grow on Instagram in a stress-free way!

Here are some ways that I can support you:

Reels Lab - 5 Industry-Specific Reels Prompts delivered to your inbox every Monday. On-Screen text, caption, audio and recording tips included!

Book Me to Speak to your team or organization.

Tune into the Good Content Podcast for bite-sized episode packed with actionable, easy tips.

And of course, follow me on Instagram!




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5 REELS THAT POP OFF

Done with wondering what's working with Reels? Grab these 5 prompts with on-screen text and captions and watch your reach and engagement POP!

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