Instagram Tips

5 Photo Ideas For Instagram

Let’s face it…Instagram images are kind of a big deal. Because without a photo, there’s no Instagram post. Sure you can use stock photos, but they don’t draw your audience in like the real deal. People want to follow people, so it’s time to give your followers what they want and give them a closer […]

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Instagram Tips

START LOCAL, GROW OUTWARD

Instagram is an incredible way to build a strong community around your brand. And what better way to build a strong community around your brand than by connecting with the community you are already in. And once you become the friendly neighbor who adds value to their local community, you become approachable, trustworthy, and your […]

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Instagram Tips

It’s Time to Start Rethinking How We Look at Social Media

I often talk about Instagram as a community and how building real relationships is the key to growing your business in the IG world. So it’s time to look at Instagram like a neighborhood. Think about it. Social media was created to encourage and cultivate community. It was not created for selling. And you know […]

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Instagram Tips

How to Engage on the ‘Gram and Build a Community Around Your Brand

When it comes to Instagram, there are 3 keys to success: 1. Post to your feed 3-4 times per week. 2. Hop on stories daily. 3. Engage at least 30 minutes a day.   Engagement time is CRUCIAL because, to put it simply, if you aren’t actively engaging on Instagram, your content isn’t getting seen. […]

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Uncategorized

Ideas for Freebies and Why You Need To Create A Freebie Today

BUMMER ALERT: We don’t own our social media accounts. It stinks…I know But luckily, building an email list will ensure that you don’t risk losing your audience if Instagram were to one day disappear. Not sure how to start building your golden email list? I got one word for ya: FREEBIES!⠀⠀ When we create a […]

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Instagram Tips

The Real Truth on How to Grow Your Business on Instagram

Short answer: Stop overthinking it. Long answer…well…buckle up, y’all. But I promise it is worth the read.   When I first started my business, I cold-called and emailed my dream clients and pitched and pitched and pitched. It was exhausting. It was defeating. And more importantly, it wasn’t me. And it taught me that while […]

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Instagram Tips

3 STEPS TO STAY CONSISTENT ON INSTAGRAM

One of the first things my clients tell me they struggle with is consistency. And since Instagram’s algorithm decides what content each of us see every day, being consistent and engaging is everything, y’all. And I mean errrrrrythang.   So I want to encourage (and challenge) you to unleash your inner Instagram Superpowers, get in […]

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Instagram Tips

5 STEPS TO THE PERFECT INSTAGRAM CAPTION

Let’s face it…captions are kind of a big deal.   When it comes to Instagram, engagement is the name of the game! The more engagement you receive on a post, the more it will show up in people’s feeds.   So if you want your post to be seen by more people, your caption has […]

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Instagram Tips

3 SIMPLE STEPS TO UPGRADE YOUR ‘GRAM

Social media is always changing, which means it’s time to take a look at your Instagram and give it a facelift.  Ready to go above and Beyoncé? Let’s GO!   Here are 3 ways to upgrade your Instagram CURATE YOUR HIGHLIGHTS When people explore your Instagram to get to know you better, make it easier […]

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Instagram Tips

How to Feel Confident on Instagram Stories

Showing up on Stories changed my life. Seriously! You know how I’m always talking about community? Well, it’s because without this supportive, talented, and knowledgeable community full of amazing mentors, clients, and friends, my little business would have never grown the way it has. And it all happened because one day I started hopping on […]

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hey there!

I'm Shannon! 

The unofficial poster girl for oat milk lattes, pinot grigio, and long walks down the aisles of Target.  

I’m also a wife, mama, and marketing junkie who turned my love of social media into a 6-figure business from straight-up scratch.

MORE ABOUT ME

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