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Instagram Tips

Stop Creating From Scratch: Repurpose Content You Already Have

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content repurposing blog post cover

Instagram Tips

Stop Creating From Scratch: Repurpose Content You Already Have

The key to not burning out on social media? It’s not about doing more, it’s about doing more with the content you already have by repurposing your content.  If you’ve been a follower of mine for a while, you know that I get heated when I read some of the awful advice out there that […]

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strategic message framework for content that converts.

Podcast Episodes

Use This Strategic Messaging Framework to Create Scroll-Stopping Content

Struggling to create content that truly connects? Learn how a strategic messaging framework can help you turn customer words into content that stops the scroll and boosts engagement.

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From Trends to Trust: 2025 Instagram Content Strategy

Podcast Episodes

From Trends to Trust: What to Post on Instagram in 2025

Instagram in 2025 is all about human connection. Learn how to share your unique insights, create scroll-stopping content, and grow your engagement authentically.

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How to create swipe-worthy Instagram carousels

social media marketing

The Secret to Creating Swipe-Worthy Instagram Carousels That Drive Engagement!

Ready to make your Instagram carousels go viral? Learn the proven strategies for creating high-impact Instagram carousel posts that attract followers and drive meaningful engagement.

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Benefits of Market Research to Nail Your Instagram Content Strategy

social media marketing

Benefits of Market Research to Nail Your Instagram Content Strategy

Nailing your Instagram content strategy and Boosting your engagement rate begins with market research. Learn what market research is and how to do it!

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Instagram engagement down? 3 simple strategies that work. Picture of a notebook and laptop of Shannon McKinstrie.

Podcast Episodes

3 Simple Strategies to Increase Your Instagram Engagement and Reach New Followers

Struggling with low IG engagement? Don’t stress—grab these grab these 3 simple strategies to connect with your followers and reach new ones!

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2024 Content marketing predictions

social media marketing

4 2024 Content Marketing Predictions You Need to Know

I’ve got good news and bad news. The good news? You’re in luck if you came here for insightful 2024 social media marketing predictions. The bad news? You’ll need to look elsewhere if you’re looking for “guru-esque” trends and tactics. In today’s post, I’ll share 4 social media marketing predictions for 2024 you need to […]

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Social Media Manager

9 Killer Ways to Boost Engagement on Instagram in 2021

Feeling like Instagram’s algorithm is personally out to get you? I hear ya! This is one app that changes so dang often it can be hard for even those of us working as SMMs to keep up — but I promise, making IG work is so much easier than it seems. Believe it or not, […]

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Social Media Manager

3 Ways to Simplify Social This Summer

If you want your summer to look like this ☀️ And not this ‍ Then I’ve got good news for you, friend…I’m on a mission to help you simplify your social media strategy AND set boundaries with yourself so you can have some fun in the dang sun. Ready to say goodbye to the hustle […]

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Social Media Manager

How to Find Your Niche as a Social Media Manager

People are often surprised when they hear I still offer social media management after all these years. But here’s the thing…social media management IS a dream business.  You get to work from anywhere, you get to set your own hours, AND despite what you may of heard…it can easily be delegated which allows you to […]

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I'm Shannon! 

I'm on a mission to help you grow on Instagram in a stress-free way!

Here are some ways that I can support you:

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Book Me to Speak to your team or organization.

Tune into the Good Content Podcast for bite-sized episode packed with actionable, easy tips.

And of course, follow me on Instagram!




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