For all things business, social media (especially the 'gram), work from home and everything in-between!

From Trends to Trust: 2025 Instagram Content Strategy

Podcast Episodes

From Trends to Trust: What to Post on Instagram in 2025

READ THE LATEST

the blog

welcome to 

From Trends to Trust: 2025 Instagram Content Strategy

Podcast Episodes

From Trends to Trust: What to Post on Instagram in 2025

Instagram in 2025 is all about human connection. Learn how to share your unique insights, create scroll-stopping content, and grow your engagement authentically.

read the post

How to create swipe-worthy Instagram carousels

social media marketing

The Secret to Creating Swipe-Worthy Instagram Carousels That Drive Engagement!

Ready to make your Instagram carousels go viral? Learn the proven strategies for creating high-impact Instagram carousel posts that attract followers and drive meaningful engagement.

read the post

Benefits of Market Research to Nail Your Instagram Content Strategy

social media marketing

Benefits of Market Research to Nail Your Instagram Content Strategy

Nailing your Instagram content strategy and Boosting your engagement rate begins with market research. Learn what market research is and how to do it!

read the post

Instagram engagement down? 3 simple strategies that work. Picture of a notebook and laptop of Shannon McKinstrie.

Podcast Episodes

3 Simple Strategies to Increase Your Instagram Engagement and Reach New Followers

Struggling with low IG engagement? Don’t stress—grab these grab these 3 simple strategies to connect with your followers and reach new ones!

read the post

2024 Content marketing predictions

social media marketing

4 2024 Content Marketing Predictions You Need to Know

I’ve got good news and bad news. The good news? You’re in luck if you came here for insightful 2024 social media marketing predictions. The bad news? You’ll need to look elsewhere if you’re looking for “guru-esque” trends and tactics. In today’s post, I’ll share 4 social media marketing predictions for 2024 you need to […]

read the post

Social Media Manager

9 Killer Ways to Boost Engagement on Instagram in 2021

Feeling like Instagram’s algorithm is personally out to get you? I hear ya! This is one app that changes so dang often it can be hard for even those of us working as SMMs to keep up — but I promise, making IG work is so much easier than it seems. Believe it or not, […]

read the post

Social Media Manager

3 Ways to Simplify Social This Summer

If you want your summer to look like this ☀️ And not this ‍ Then I’ve got good news for you, friend…I’m on a mission to help you simplify your social media strategy AND set boundaries with yourself so you can have some fun in the dang sun. Ready to say goodbye to the hustle […]

read the post

Social Media Manager

How to Find Your Niche as a Social Media Manager

People are often surprised when they hear I still offer social media management after all these years. But here’s the thing…social media management IS a dream business.  You get to work from anywhere, you get to set your own hours, AND despite what you may of heard…it can easily be delegated which allows you to […]

read the post

Instagram Tips

The Key to Building a Profitable and Sustainable Business

THIS is the key to building a profitable & sustainable business.   Know what makes building a business even harder than it already is?   Not absolutely loving what you do.   When I first started my business I priced my services CRAZY low. Like…$50 a month for Facebook low. Shame, I know.   And […]

read the post

Instagram Tips

How to Simplify Sales on Social Media

This is one of the BIGGEST mistakes I see people making on Instagram   It’s time to stop overwhelming your audience.   Think about it…   We are consuming so much content & being sold to all day long, so it’s important to check in with yourself and your brand to make sure you’re not […]

read the post

hey there!

I'm Shannon! 

I'm on a mission to help you grow on Instagram in a stress-free way!

Here are some ways that I can support you:

Reels Lab - 5 Industry-Specific Reels Prompts delivered to your inbox every Monday. On-Screen text, caption, audio and recording tips included!

Book Me to Speak to your team or organization.

Tune into the Good Content Podcast for bite-sized episode packed with actionable, easy tips.

And of course, follow me on Instagram!




free download

5 REELS THAT POP OFF

Done with wondering what's working with Reels? Grab these 5 prompts with on-screen text and captions and watch your reach and engagement POP!

Get the FREE DOWNLOAD