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experience-based content on Instagram. Shannon McKinstrie.

Instagram Tips

Why “Experience-Based Content” Is Winning on Instagram

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experience-based content on Instagram. Shannon McKinstrie.

Instagram Tips

Why “Experience-Based Content” Is Winning on Instagram

As much as social media evolves, the content that truly works hasn’t changed at all…creating experience-based content! 👉 Not generic tips.👉 Not cookie-cutter content.👉 Not “provide more value” without direction. Experiences. Belonging. Connection. And if you can master that? You’re going to grow — faster and easier — than you have in a long time. […]

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Shannon McKinstrie - 2026 Instagram Strategy Tips

Instagram Tips

Your 2026 Instagram Strategy: What Actually Matters (and What You Can Ignore)

A simple, human-first Instagram strategy for 2026. Learn how to use keywords, storytelling, and me-centric hooks to boost your reach and results.

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Shannon McKinstrie. 2025 Instagram content strategy

Instagram Tips

This Instagram content strategy brought in 10k new followers in just 10 days!!

Looking for an Instagram content strategy in 2025 that actually works? Learn how to spot trends hiding in plain sight and turn them into posts that grow your audience and sales.

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Instagram content creation tips for entrepreneurs

Instagram Tips

5 Stress-Free Instagram Content Creation Tips for Entrepreneurs

It only takes 2 minutes of scrolling for business owners to feel overwhelmed about what to post, when to post, how to post…before they’re ready to quit social altogether. Plus, it’s easy for Instagram content creation to become time-consuming. And let’s be real…as business owners and creators, we don’t need another full-time job…am I right? […]

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Using Heard Content to grow your Instagram community

Instagram Tips

How to Build an Instagram Community with Heard Content.

The secret to a healthy Instagram community? Heard Content that deeply connects with your audience! Examples and prompts inside!

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Instagram Story Ideas for Business Owners

Instagram Tips

7 Days of Proven Instagram Story Ideas to Grow Your Business

You may think that my success came from going viral from a few Reels, speaking on stages across the country but I actually saw growth way before that stuff even happened, through Instagram Stories! Without them, I wouldn’t have the business that I have today. Point blank, period! I’ve always used them to document my […]

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content repurposing blog post cover

Instagram Tips

Stop Creating From Scratch: Repurpose Content You Already Have

The key to not burning out on social media? It’s not about doing more, it’s about doing more with the content you already have by repurposing your content.  If you’ve been a follower of mine for a while, you know that I get heated when I read some of the awful advice out there that […]

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strategic message framework for content that converts.

Podcast Episodes

Use This Strategic Messaging Framework to Create Scroll-Stopping Content

Struggling to create content that truly connects? Learn how a strategic messaging framework can help you turn customer words into content that stops the scroll and boosts engagement.

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From Trends to Trust: 2025 Instagram Content Strategy

Podcast Episodes

From Trends to Trust: What to Post on Instagram in 2025

Instagram in 2025 is all about human connection. Learn how to share your unique insights, create scroll-stopping content, and grow your engagement authentically.

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How to create swipe-worthy Instagram carousels

social media marketing

The Secret to Creating Swipe-Worthy Instagram Carousels That Drive Engagement!

Ready to make your Instagram carousels go viral? Learn the proven strategies for creating high-impact Instagram carousel posts that attract followers and drive meaningful engagement.

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hey there!

I'm Shannon! 

I'm on a mission to help you grow on Instagram in a stress-free way!

Here are some ways that I can support you:

Reels Lab - 5 Industry-Specific Reels Prompts delivered to your inbox every Monday. On-Screen text, caption, audio and recording tips included!

Book Me to Speak to your team or organization.

Tune into the Good Content Podcast for bite-sized episode packed with actionable, easy tips.

And of course, follow me on Instagram!




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5 REELS THAT POP OFF

Done with wondering what's working with Reels? Grab these 5 prompts with on-screen text and captions and watch your reach and engagement POP!

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