I love this subject because content remains king. And my goal is to help you feel confident during the creation process.   And since the days of posting to your feed every single day are gone (can I get a YAAASSSS?!) I suggest posting QUALITY content 4 times a week…and by quality I mean content […]

I was writing a post a while back and my husband said, “Teach them how to Carpe the DM!”   I mean…how cute & clever is he? And it’s so perfect because DMs hold the key to building strong connections with your audience. These messages are where true trust is built and where the community […]

Whenever I teach an Instagram class or have a coaching session, we typically go over bios, content, engagement, hashtags, stories, and then lastly…fun little hacks.   I save the hacks for last because as soon people see them they break out their phones and have some fun. And I love it because social media SHOULD […]

Whenever I have a Discovery Call with a potential client and ask what they struggle with the most, the answer is almost always content creation.   So if content planning stresses you out, you are not alone    Not knowing what to post is beyond frustrating. And speeding time creating content that your community isn’t […]

Instagram Highlights build your personal brand and attract your tribe even further.   From sharing my love of a good #aperolspritz to valuable tips to jammin’ with the fam, hopping on Stories is where I truly connect with my audience.   Plus, Highlights are a great way to make your profile pop.   Before we […]

Ok friends…you know how everyone freaked out when Instagram announced they were getting rid of likes soon? Well, here’s why it really should not matter to you at all.   While we all know Instagram loves accounts with an engaged audience, what Instagram is REALLY keeping an eye on lately is the amount of SAVES […]

Struggling with content ideas? Here are 10 ideas to help you push through those content ruts:    1. Local Biz Shoutout Whether it’s a cozy coffee shop in your town or your favorite boutique, share your favorite small businesses with your audience & be sure to tag them!⁣   2. Your “Workspace” Get creative with […]

When people see entrepreneurs & small business owners in the wild they typically see laptops, planners, and a whole lot of coffee.⁣ What they don’t see are the late nights and balancing acts happening behind the scenes. It’s a crazy journey, this small business life, and I’ve learned a few things along the way to […]

Let’s face it…we’ve got about .048258 seconds to grab someone’s attention while they’re scrolling.   Confession: I made that number up. But it’s pretty dang accurate, am I right?⠀   And because we are consuming a TON of content every day, getting people to stop the scroll and read our post is hard work.⠀   […]

I’ll never admit how much time I’ve spent on my Instagram Bio over the years. But one thing I’ve never changed is where it says I’m a mom & cheap wine connoisseur. ⠀ While it may seem silly, here’s the thing we have to remember…⁣⠀ Instagram allows us to humanize our brand and people want […]