Benefits of Market Research to Nail Your Instagram Content Strategy

Benefits of Market Research to Nail Your Instagram Content Strategy

Instagram Tips, social media marketing

Hi!! I'M SHANNON
The unofficial poster girl for oat milk lattes, pinot grigio, and long walks down the aisles of Target.  

I’m also a wife, mama, and marketing junkie who turned my love of social media into a 6-figure business from straight-up scratch.
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In order to create Good Content that resonates, you need to fully understand your ideal clients by doing market research. This is the un-sexy side of marketing but without this piece, your content will fall flat.

Picture of Shannon McKinstrie with Good Content notebook and laptop.

What is market research? 

How to do market research and nail your messaging.

✓ Interview past clients

Read through comments and DMs.

Check Reddit

Hire a Brand Strategist

Put your research to work! Let’s create GOOD content with what you learned.

Please don’t miss this important tip: Use the words and phrases that your ideal clients are using. 

Want more traction on your posts? Get specific! 

Specificity is what calls in your people.

TL;DR – Knowing your target audience is going to increase your Instagram engagement.

Good Content Podcast with Shannon McKinstrie. Episode about creating content that converts and market research.
Shannon McKinstrie on the sofa with a laptop. Promoting Reels Lab a weekly subscription service for industry-specific Reel prompts.

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hey there!

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