How to Hire & Manage Your Social Media Management Team (Steal My Process!)
If you want to start seeing bigger profits in your social media management business, you’ve gotta scale that biz, friend! And scaling up starts with hiring a great team. By allowing more people to come into the fold and help you run your day to day, you open the door...
Took on a Bad Client? Here’s What to Do Now!
Ever taken on a bad client before? Join the club! When you deal with different people constantly (welcome to small biz life), you’ll inevitably meet some along the way you don’t totally gel with. Maybe it’s a clash of personalities, a miscommunication on expectations,...
9 Killer Ways to Boost Engagement on Instagram in 2021
Feeling like Instagram’s algorithm is personally out to get you? I hear ya! This is one app that changes so dang often it can be hard for even those of us working as SMMs to keep up — but I promise, making IG work is so much easier than it seems. Believe it or not,...
The Ultimate Discovery Call Cheat Sheet (+free guide)
Let’s be real with each other for a second, friend. I’m gonna assume you wouldn’t feel super comfortable paying someone big bucks to do a job for you without meeting them in real life first, right? And if you wouldn’t, it’s pretty likely your potential clients feel...
5 Ways to Increase Views on Instagram Reels
Remember when Instagram announced that they are no longer a photo-sharing app and everyone freaked out? Well, you shouldn’t panic because the reality is…Instagram hasn’t been a photo-sharing app for years. With Reels taking off the way they have...
How to Plan Your Week as a Social Media Manager
I started my social media management business back in 2014 when my first daughter was almost one and she has been the best little co-worker all these years. Back then I had zero clue how to run a business, but I’m forever grateful I didn’t let that stop me....
3 Ways to Simplify Social This Summer
If you want your summer to look like this ☀️🍹😎🥳 And not this 📲😰🥴👩🏽💻 Then I’ve got good news for you, friend…I’m on a mission to help you simplify your social media strategy AND set boundaries with yourself so you can have some fun in the dang sun. Ready to say...
How to Find Your Niche as a Social Media Manager
People are often surprised when they hear I still offer social media management after all these years. But here’s the thing…social media management IS a dream business. You get to work from anywhere, you get to set your own hours, AND despite what you may of...
How to Price Your Social Media Management Services
Buckle up, friends – we’re going to talk about the “M” word. Yep, money. If it makes you feel uncomfortable, you’re not alone, but as a business owner, you’re going to have to get good with it because it’s everywhere. And let’s be honest, it’s the main...
Hey, friend! I’m Shannon McKinstrie!
The unofficial poster girl for oat milk lattes, pinot grigio, and long walks down the aisles of Target.
I’m also a wife, mama, and marketing junkie who turned my love of social media into a 6-figure business from straight-up scratch.
I am SO excited to help you build a profitable brand online with easy-to-follow strategies, smart tools, and some freaking fun!
Let’s freaking do this.