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Shannon McKinstrie Instagram Reels Strategy for 2026

social media marketing

Your 2026 Guide to Better Reels, Better Reach, and Better Results

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Shannon McKinstrie Instagram Reels Strategy for 2026

social media marketing

Your 2026 Guide to Better Reels, Better Reach, and Better Results

Your 2026 guide to creating Instagram Reels in 2026 using simple scenarios, smart hooks, and content your audience feels.

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Instagram Call to Actions from Shannon McKinstrie

Instagram Growth Tips

Steal These Instagram CTAs for Better Engagement

Struggling with low engagement? These Instagram CTAs will boost visibility, conversations, and conversions easily!

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How to Write Specific Instagram Hooks That Actually Stop the Scroll - Shannon McKinstrie

Instagram Growth Tips

How to Write Specific Instagram Hooks That Actually Stop the Scroll

Be honest, how many hooks have you saved to use “one day?” But each time you go to use them, you go blank. “What do I even put there?” Believe me, you’re not alone. You already have the template of what to say but what you’re missing is the specificity…and that’s what changes everything! Here’s […]

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The Rise Formula for Increasing Instagram Reach

Engagement + Reach Tips

How to use the RISE hook formula to increase Instagram reach

One of the biggest questions I get about Instagram is how to increase the reach. So if you’ve been frustrated about your reach too, you’re not alone. If your Instagram reach has dipped…If your views feel stuck…If you’re posting consistently but nothing is really popping… 95% of the time, the reason is the hook. And […]

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Instagram Reel Formulas from Shannon McKinstrie

Instagram Reel Hooks

My 5 Go-To Instagram Reels Formulas That Make Creating Easy

After more than a decade in social media, one thing has become very clear: The accounts that grow consistently aren’t creating more content—they’re repeating what already works. That’s why I rely on a handful of proven Instagram Reels formulas instead of reinventing my strategy every week, because they’re simple and designed to keep people watching […]

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experience-based content on Instagram. Shannon McKinstrie.

Instagram Content Creation Tips

Why “Experience-Based Content” Is Winning on Instagram

As much as social media evolves, the content that truly works hasn’t changed at all…creating experience-based content! 👉 Not generic tips.👉 Not cookie-cutter content.👉 Not “provide more value” without direction. Experiences. Belonging. Connection. And if you can master that? You’re going to grow — faster and easier — than you have in a long time. […]

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Instagram Tips

Low reach? Use the REP formula for Reels that boost engagement!

Use these high-performing Instagram hook ideas to boost reach, build trust, and grow your following fast.

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Instagram Tips

The Truth About B-Roll Content: Simple, Shareable Reels That Converts

Nothing drives me crazier than “gurus” misleading people just to get engagement and one of the biggest lies that have been circulating lately is that “b-roll content” is boring and dead. That couldn’t be further from the truth. B-roll video has been around for ages, way before social media even existed. Even little 8-year-old Shannon […]

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How to create swipe-worthy Instagram carousels

social media marketing

The Secret to Creating Swipe-Worthy Instagram Carousels That Drive Engagement!

Ready to make your Instagram carousels go viral? Learn the proven strategies for creating high-impact Instagram carousel posts that attract followers and drive meaningful engagement.

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Podcast Episodes

How to Increase Reach on Instagram with Shareable Content using the 3 S’s!

Want to reach more non-followers on Instagram organically? Learn about the 3 S’s that will help your content get shared and increase your engagement rate!

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hey there!

I'm Shannon! 

I'm on a mission to help you grow on Instagram in a stress-free way!

Here are some ways that I can support you:

Reels Lab - 5 Industry-Specific Reels Prompts delivered to your inbox every Monday. On-Screen text, caption, audio and recording tips included!

Book Me to Speak to your team or organization.

Tune into the Good Content Podcast for bite-sized episode packed with actionable, easy tips.

And of course, follow me on Instagram!




free download

5 REELS THAT POP OFF

Done with wondering what's working with Reels? Grab these 5 prompts with on-screen text and captions and watch your reach and engagement POP!

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