Instagram Tips

THE NUMBER ONE THING YOU CAN DO RIGHT NOW TO GIVE YOUR POST A SUPER BOOST

Ok friends…you know how everyone freaked out when Instagram announced they were getting rid of likes soon? Well, here’s why it really should not matter to you at all.   While we all know Instagram loves accounts with an engaged audience, what Instagram is REALLY keeping an eye on lately is the amount of SAVES […]

read the post

Instagram Tips

10 Content Ideas for Instagram

Struggling with content ideas? Here are 10 ideas to help you push through those content ruts:    1. Local Biz Shoutout Whether it’s a cozy coffee shop in your town or your favorite boutique, share your favorite small businesses with your audience & be sure to tag them!⁣   2. Your “Workspace” Get creative with […]

read the post

Instagram Tips

Three Ways To Create Scroll Stopping Instagram Headlines (Plus Examples)

Let’s face it…we’ve got about .048258 seconds to grab someone’s attention while they’re scrolling.   Confession: I made that number up. But it’s pretty dang accurate, am I right?⠀   And because we are consuming a TON of content every day, getting people to stop the scroll and read our post is hard work.⠀   […]

read the post

Instagram Tips

5 THINGS TO INCLUDE IN YOUR INSTAGRAM BIO

I’ll never admit how much time I’ve spent on my Instagram Bio over the years. But one thing I’ve never changed is where it says I’m a mom & cheap wine connoisseur. ⠀ While it may seem silly, here’s the thing we have to remember…⁣⠀ Instagram allows us to humanize our brand and people want […]

read the post

Instagram Tips

How To Look At Instagram

Instead of looking at our ‘Grams as just photos and captions, we need to look at our Instagram Profiles as if they are a physical store. Here’s an analogy to really drive home how incredibly important it is to show up on Instagram Stories daily:   Your Bio is your billboard⠀ Your Grid is your […]

read the post

Instagram Tips

How To Simplify Daily Instagram Engagement (and actually enjoy it)

When it comes to Instagram, there are 3 keys to success:⁣   1. Post to your feed 3-4 times per week.⠀⁣   2. Hop on stories daily.⠀⁣   3. Engage AT LEAST 30 minutes a day.⠀ ⠀   Now before you say “Oh gaahhh another thing to do?!”, hear me out…⠀⁣   Engagement is CRUCIAL […]

read the post

Instagram Tips

How To Sell On Social Media

Hi my name is Shannon McKinstrie and I SUCK at sales.   Or so I thought…⁣⁣⁣⁣   When I took a sales job after leaving CNN it was umm…rough.   So when I decided to start my own business I had NO clue how I would get clients if I couldn’t make sales for a […]

read the post

hey there!

I'm Shannon! 

The unofficial poster girl for oat milk lattes, pinot grigio, and long walks down the aisles of Target.  

I’m also a wife, mama, and marketing junkie who turned my love of social media into a 6-figure business from straight-up scratch.

MORE ABOUT ME

ebook

50 FRESH
CONTENT IDEAS

Never ask, "What should I post?" again. Grab my guide with 50 FREE content ideas + 20 of my favorite hooks and CTAs. 🙌

Get the FREE DOWNLOAD