Ok friends…you know how everyone freaked out when Instagram announced they were getting rid of likes soon? Well, here’s why it really should not matter to you at all. While we all know Instagram loves accounts with an engaged audience, what Instagram is REALLY keeping an eye on lately is the amount of SAVES […]
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Struggling with content ideas? Here are 10 ideas to help you push through those content ruts: 1. Local Biz Shoutout Whether it’s a cozy coffee shop in your town or your favorite boutique, share your favorite small businesses with your audience & be sure to tag them! 2. Your “Workspace” Get creative with […]
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Let’s face it…we’ve got about .048258 seconds to grab someone’s attention while they’re scrolling. Confession: I made that number up. But it’s pretty dang accurate, am I right?⠀ And because we are consuming a TON of content every day, getting people to stop the scroll and read our post is hard work.⠀ […]
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I’ll never admit how much time I’ve spent on my Instagram Bio over the years. But one thing I’ve never changed is where it says I’m a mom & cheap wine connoisseur. ⠀ While it may seem silly, here’s the thing we have to remember…⠀ Instagram allows us to humanize our brand and people want […]
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Instead of looking at our ‘Grams as just photos and captions, we need to look at our Instagram Profiles as if they are a physical store. Here’s an analogy to really drive home how incredibly important it is to show up on Instagram Stories daily: Your Bio is your billboard⠀ Your Grid is your […]
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When it comes to Instagram, there are 3 keys to success: 1. Post to your feed 3-4 times per week.⠀ 2. Hop on stories daily.⠀ 3. Engage AT LEAST 30 minutes a day.⠀ ⠀ Now before you say “Oh gaahhh another thing to do?!”, hear me out…⠀ Engagement is CRUCIAL […]
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Hi my name is Shannon McKinstrie and I SUCK at sales. Or so I thought… When I took a sales job after leaving CNN it was umm…rough. So when I decided to start my own business I had NO clue how I would get clients if I couldn’t make sales for a […]
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hey there!
The unofficial poster girl for oat milk lattes, pinot grigio, and long walks down the aisles of Target.
I’m also a wife, mama, and marketing junkie who turned my love of social media into a 6-figure business from straight-up scratch.
MORE ABOUT ME
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