For all things business, social media (especially the 'gram), work from home and everything in-between!

Shannon McKinstrie Instagram Reels Strategy for 2026

social media marketing

Your 2026 Guide to Better Reels, Better Reach, and Better Results

READ THE LATEST

the blog

welcome to 

Shannon McKinstrie Instagram Reels Strategy for 2026

social media marketing

Your 2026 Guide to Better Reels, Better Reach, and Better Results

Your 2026 guide to creating Instagram Reels in 2026 using simple scenarios, smart hooks, and content your audience feels.

read the post

Instagram Call to Actions from Shannon McKinstrie

Instagram Growth Tips

Steal These Instagram CTAs for Better Engagement

Struggling with low engagement? These Instagram CTAs will boost visibility, conversations, and conversions easily!

read the post

Repeatable Content Strategy for Instagram

Instagram Tips

Why Repeating Your Instagram Content Is the Smartest Strategy Nobody Talks About

Can I tell you a little not-so-secret that has helped my content go viral over and over again without constantly coming up with brand-new ideas? It’s not reliant on trending audios, fancy edits, or earth-shattering tips. It is saying the same thing again. I know that sounds almost too simple. But stick with me here […]

read the post

7 Instagram Bio Styles That Turn Profile Visitors Into Followers

Instagram Tips

7 Instagram Bio Styles That Turn Profile Visitors Into Followers

3 seconds is all you have… That’s how long someone spends on your Instagram bio before they decide to follow you or keep scrolling. And if your bio isn’t instantly making them feel like they’ve found exactly what they were looking for,  they’re gone. Here’s what most people get wrong: they write their bio for […]

read the post

How to Write Specific Instagram Hooks That Actually Stop the Scroll - Shannon McKinstrie

Instagram Growth Tips

How to Write Specific Instagram Hooks That Actually Stop the Scroll

Be honest, how many hooks have you saved to use “one day?” But each time you go to use them, you go blank. “What do I even put there?” Believe me, you’re not alone. You already have the template of what to say but what you’re missing is the specificity…and that’s what changes everything! Here’s […]

read the post

Shannon McKinstrie - Identity Marketing on Instagram

Instagram Growth Tips

Identity Marketing on Instagram: Why Your Content Isn’t Growing (And What to Do Instead)

I say this with all the love in the world…if you’re not growing on Instagram, it isn’t the algorithm, it’s your content. But of course, I’m not just going to leave you hanging and say, “Good luck with that!” Nope, we’re going to dive into WHY your content isn’t getting traction, and one of the […]

read the post

The Rise Formula for Increasing Instagram Reach

Engagement + Reach Tips

How to use the RISE hook formula to increase Instagram reach

One of the biggest questions I get about Instagram is how to increase the reach. So if you’ve been frustrated about your reach too, you’re not alone. If your Instagram reach has dipped…If your views feel stuck…If you’re posting consistently but nothing is really popping… 95% of the time, the reason is the hook. And […]

read the post

Shannon McKinstrie - 2026 Instagram Strategy Tips

Instagram Content Creation Tips

Your 2026 Instagram Strategy: What Actually Matters (and What You Can Ignore)

A simple, human-first Instagram strategy for 2026. Learn how to use keywords, storytelling, and me-centric hooks to boost your reach and results.

read the post

Instagram Growth hacks

Podcast Episodes

The 2 Instagram Growth Hacks I Swear By

How many times have you seen Reels to “beat the Instagram algorithm?” or have fallen for the gurus who just tell you to post more, purchase ads 😖. That stuff doesn’t work at least without losing your mind. Here’s the truth: Instagram growth isn’t about hacking the algorithm or posting more “valuable” content. It’s about […]

read the post

Winning Viral Reel Strategy: Use Your Client's Words blog post cover

Instagram Tips

Winning Viral Reel Strategy: Use Your Client’s Words!

I know you’re exhausted from having to figure out what to post week after week. (side note: that’s why I created Reels Lab 😉) But what if I told you your next viral post is already written… by your ideal clients? Their words = content gold. Let me show you how to turn real testimonials […]

read the post

hey there!

I'm Shannon! 

I'm on a mission to help you grow on Instagram in a stress-free way!

Here are some ways that I can support you:

Reels Lab - 5 Industry-Specific Reels Prompts delivered to your inbox every Monday. On-Screen text, caption, audio and recording tips included!

Book Me to Speak to your team or organization.

Tune into the Good Content Podcast for bite-sized episode packed with actionable, easy tips.

And of course, follow me on Instagram!




free download

5 REELS THAT POP OFF

Done with wondering what's working with Reels? Grab these 5 prompts with on-screen text and captions and watch your reach and engagement POP!

Get the FREE DOWNLOAD