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From Trends to Trust: 2025 Instagram Content Strategy

Podcast Episodes

From Trends to Trust: What to Post on Instagram in 2025

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From Trends to Trust: 2025 Instagram Content Strategy

Podcast Episodes

From Trends to Trust: What to Post on Instagram in 2025

Instagram in 2025 is all about human connection. Learn how to share your unique insights, create scroll-stopping content, and grow your engagement authentically.

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How to create swipe-worthy Instagram carousels

social media marketing

The Secret to Creating Swipe-Worthy Instagram Carousels That Drive Engagement!

Ready to make your Instagram carousels go viral? Learn the proven strategies for creating high-impact Instagram carousel posts that attract followers and drive meaningful engagement.

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Instagram engagement down? 3 simple strategies that work. Picture of a notebook and laptop of Shannon McKinstrie.

Podcast Episodes

3 Simple Strategies to Increase Your Instagram Engagement and Reach New Followers

Struggling with low IG engagement? Don’t stress—grab these grab these 3 simple strategies to connect with your followers and reach new ones!

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Instagram Reels Strategy to Increase Reach and Engagement. Shannon McKinstrie dancing.

social media marketing

Instagram Reels Strategy: How to Explode Your Reels Reach with the 4 Hs

Struggling with your Reels reach? Learn how to create Instagram Reels that get shared with the 4 H’s content pillars. My proven Instagram strategy plus download “Reels That Pop-Off” for 5 free Reels prompts to get your Reels seen by more people!

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Podcast Episodes

How to Increase Reach on Instagram with Shareable Content using the 3 S’s!

Want to reach more non-followers on Instagram organically? Learn about the 3 S’s that will help your content get shared and increase your engagement rate!

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2024 Content marketing predictions

social media marketing

4 2024 Content Marketing Predictions You Need to Know

I’ve got good news and bad news. The good news? You’re in luck if you came here for insightful 2024 social media marketing predictions. The bad news? You’ll need to look elsewhere if you’re looking for “guru-esque” trends and tactics. In today’s post, I’ll share 4 social media marketing predictions for 2024 you need to […]

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Social Media Manager

9 Killer Ways to Boost Engagement on Instagram in 2021

Feeling like Instagram’s algorithm is personally out to get you? I hear ya! This is one app that changes so dang often it can be hard for even those of us working as SMMs to keep up — but I promise, making IG work is so much easier than it seems. Believe it or not, […]

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Social Media Manager

5 Ways to Increase Views on Instagram Reels

Remember when Instagram announced that they are no longer a photo-sharing app and everyone freaked out?     Well, you shouldn’t panic because the reality is…Instagram hasn’t been a photo-sharing app for years.   With Reels taking off the way they have (and Instagram knowing its users are logging in to be entertained), the head […]

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Instagram Tips

How to Sell Out Your Next Master Class Using Instagram Stories

Last Tuesday, Emily and I (co-founders of The Social Squad Society) hosted our very first No-Fluff Master Class all about Instagram.  The craziest part?   This wasn’t something we had been planning for months… We didn’t run any ads… And we didn’t have a clear marketing strategy mapped out.   We simply went back to […]

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Instagram Tips

5 Photo Ideas For Instagram

Let’s face it…Instagram images are kind of a big deal. Because without a photo, there’s no Instagram post. Sure you can use stock photos, but they don’t draw your audience in like the real deal. People want to follow people, so it’s time to give your followers what they want and give them a closer […]

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hey there!

I'm Shannon! 

I'm on a mission to help you grow on Instagram in a stress-free way!

Here are some ways that I can support you:

Reels Lab - 5 Industry-Specific Reels Prompts delivered to your inbox every Monday. On-Screen text, caption, audio and recording tips included!

Book Me to Speak to your team or organization.

Tune into the Good Content Podcast for bite-sized episode packed with actionable, easy tips.

And of course, follow me on Instagram!




free download

5 REELS THAT POP OFF

Done with wondering what's working with Reels? Grab these 5 prompts with on-screen text and captions and watch your reach and engagement POP!

Get the FREE DOWNLOAD