Want to reach more non-followers on Instagram organically? Learn about the 3 S’s that will help your content get shared and increase your engagement rate!

I’ve got good news and bad news. The good news? You’re in luck if you came here for insightful 2024 social media marketing predictions. The bad news? You’ll need to look elsewhere if you’re looking for “guru-esque” trends and tactics. In today’s post, I’ll share 4 social media marketing predictions for 2024 you need to […]

Feeling like Instagram’s algorithm is personally out to get you? I hear ya! This is one app that changes so dang often it can be hard for even those of us working as SMMs to keep up — but I promise, making IG work is so much easier than it seems. Believe it or not, […]

Remember when Instagram announced that they are no longer a photo-sharing app and everyone freaked out?     Well, you shouldn’t panic because the reality is…Instagram hasn’t been a photo-sharing app for years.   With Reels taking off the way they have (and Instagram knowing its users are logging in to be entertained), the head […]

Last Tuesday, Emily and I (co-founders of The Social Squad Society) hosted our very first No-Fluff Master Class all about Instagram.  The craziest part?   This wasn’t something we had been planning for months… We didn’t run any ads… And we didn’t have a clear marketing strategy mapped out.   We simply went back to […]

Let’s face it…Instagram images are kind of a big deal. Because without a photo, there’s no Instagram post. Sure you can use stock photos, but they don’t draw your audience in like the real deal. People want to follow people, so it’s time to give your followers what they want and give them a closer […]

Instagram is an incredible way to build a strong community around your brand. And what better way to build a strong community around your brand than by connecting with the community you are already in. And once you become the friendly neighbor who adds value to their local community, you become approachable, trustworthy, and your […]

I often talk about Instagram as a community and how building real relationships is the key to growing your business in the IG world. So it’s time to look at Instagram like a neighborhood. Think about it. Social media was created to encourage and cultivate community. It was not created for selling. And you know […]

When it comes to Instagram, there are 3 keys to success: 1. Post to your feed 3-4 times per week. 2. Hop on stories daily. 3. Engage at least 30 minutes a day.   Engagement time is CRUCIAL because, to put it simply, if you aren’t actively engaging on Instagram, your content isn’t getting seen. […]

My name is Shannon & I’m on a mission to expand your brand’s visibility, bring more traffic to your posts, and build a community around your brand. And one of my favorite ways to do this is with niche hashtags! (Aka hashtags with less than 200,000 posts)   Here are 2 simple ways for you […]