Nothing drives me crazier than “gurus” misleading people just to get engagement and one of the biggest lies that have been circulating lately is that “b-roll content” is boring and dead. That couldn’t be further from the truth. B-roll video has been around for ages, way before social media even existed. Even little 8-year-old Shannon […]

Struggling to grow your Instagram following? Learn how to optimize your profile with these simple tips to turn visitors into followers! From perfecting your bio to leveraging pinned posts and Instagram Stories, this guide will help you stand out and attract your ideal audience.

Instagram in 2025 is all about human connection. Learn how to share your unique insights, create scroll-stopping content, and grow your engagement authentically.

Ready to make your Instagram carousels go viral? Learn the proven strategies for creating high-impact Instagram carousel posts that attract followers and drive meaningful engagement.

Struggling with low IG engagement? Don’t stress—grab these grab these 3 simple strategies to connect with your followers and reach new ones!

Struggling with your Reels reach? Learn how to create Instagram Reels that get shared with the 4 H’s content pillars. My proven Instagram strategy plus download “Reels That Pop-Off” for 5 free Reels prompts to get your Reels seen by more people!

Want to reach more non-followers on Instagram organically? Learn about the 3 S’s that will help your content get shared and increase your engagement rate!

I’ve got good news and bad news. The good news? You’re in luck if you came here for insightful 2024 social media marketing predictions. The bad news? You’ll need to look elsewhere if you’re looking for “guru-esque” trends and tactics. In today’s post, I’ll share 4 social media marketing predictions for 2024 you need to […]

Feeling like Instagram’s algorithm is personally out to get you? I hear ya! This is one app that changes so dang often it can be hard for even those of us working as SMMs to keep up — but I promise, making IG work is so much easier than it seems. Believe it or not, […]

Remember when Instagram announced that they are no longer a photo-sharing app and everyone freaked out?     Well, you shouldn’t panic because the reality is…Instagram hasn’t been a photo-sharing app for years.   With Reels taking off the way they have (and Instagram knowing its users are logging in to be entertained), the head […]