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2024 Content marketing predictions

social media marketing

4 2024 Content Marketing Predictions You Need to Know

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2024 Content marketing predictions

social media marketing

4 2024 Content Marketing Predictions You Need to Know

I’ve got good news and bad news. The good news? You’re in luck if you came here for insightful 2024 social media marketing predictions. The bad news? You’ll need to look elsewhere if you’re looking for “guru-esque” trends and tactics. In today’s post, I’ll share 4 social media marketing predictions for 2024 you need to […]

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Social Media Manager

9 Killer Ways to Boost Engagement on Instagram in 2021

Feeling like Instagram’s algorithm is personally out to get you? I hear ya! This is one app that changes so dang often it can be hard for even those of us working as SMMs to keep up — but I promise, making IG work is so much easier than it seems. Believe it or not, […]

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Social Media Manager

5 Ways to Increase Views on Instagram Reels

Remember when Instagram announced that they are no longer a photo-sharing app and everyone freaked out?     Well, you shouldn’t panic because the reality is…Instagram hasn’t been a photo-sharing app for years.   With Reels taking off the way they have (and Instagram knowing its users are logging in to be entertained), the head […]

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Instagram Tips

How to Sell Out Your Next Master Class Using Instagram Stories

Last Tuesday, Emily and I (co-founders of The Social Squad Society) hosted our very first No-Fluff Master Class all about Instagram.  The craziest part?   This wasn’t something we had been planning for months… We didn’t run any ads… And we didn’t have a clear marketing strategy mapped out.   We simply went back to […]

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Instagram Tips

5 Photo Ideas For Instagram

Let’s face it…Instagram images are kind of a big deal. Because without a photo, there’s no Instagram post. Sure you can use stock photos, but they don’t draw your audience in like the real deal. People want to follow people, so it’s time to give your followers what they want and give them a closer […]

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Instagram Tips

START LOCAL, GROW OUTWARD

Instagram is an incredible way to build a strong community around your brand. And what better way to build a strong community around your brand than by connecting with the community you are already in. And once you become the friendly neighbor who adds value to their local community, you become approachable, trustworthy, and your […]

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Instagram Tips

It’s Time to Start Rethinking How We Look at Social Media

I often talk about Instagram as a community and how building real relationships is the key to growing your business in the IG world. So it’s time to look at Instagram like a neighborhood. Think about it. Social media was created to encourage and cultivate community. It was not created for selling. And you know […]

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Instagram Tips

How to Engage on the ‘Gram and Build a Community Around Your Brand

When it comes to Instagram, there are 3 keys to success: 1. Post to your feed 3-4 times per week. 2. Hop on stories daily. 3. Engage at least 30 minutes a day.   Engagement time is CRUCIAL because, to put it simply, if you aren’t actively engaging on Instagram, your content isn’t getting seen. […]

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Instagram Tips

How To Find Niche Hashtags For Your Business

My name is Shannon & I’m on a mission to expand your brand’s visibility, bring more traffic to your posts, and build a community around your brand. And one of my favorite ways to do this is with niche hashtags! (Aka hashtags with less than 200,000 posts)   Here are 2 simple ways for you […]

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Instagram Tips

MY INSTAGRAM GROWTH FORMULA

Share Stories → Provide Value → Connect → Skyrocket   Time to get all the way real, y’all…people are consuming a whole lot of content every day. So if you are looking to grow your business on Instagram, it’s your job to grab people’s attention and stand out!   How do we do that?!? Well, […]

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hey there!

I'm Shannon! 

The unofficial poster girl for oat milk lattes, pinot grigio, and long walks down the aisles of Target.  

I’m also a wife, mama, and marketing junkie who turned my love of social media into a 6-figure business from straight-up scratch.

MORE ABOUT ME

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