“I always feeeeel like Instagram’s waaaaatchin’ meeeee…”  And guess what…it is!   Instagram is tracking our every move to determine what content we want to see.   To put it simply, the more you interact with an account, the more you’ll see that person’s content, which is why building relationships and a community around your […]

After a recent 1:1 coaching call with a client she said, “You simplified it where Instagram no longer feels like a huge beast.” It made me smile ear to ear because that is the exact reason I love doing what I do!   But it also made me think about all the noise and all […]

I love this subject because content remains king. And my goal is to help you feel confident during the creation process.   And since the days of posting to your feed every single day are gone (can I get a YAAASSSS?!) I suggest posting QUALITY content 4 times a week…and by quality I mean content […]

I was writing a post a while back and my husband said, “Teach them how to Carpe the DM!”   I mean…how cute & clever is he? And it’s so perfect because DMs hold the key to building strong connections with your audience. These messages are where true trust is built and where the community […]

Whenever I teach an Instagram class or have a coaching session, we typically go over bios, content, engagement, hashtags, stories, and then lastly…fun little hacks.   I save the hacks for last because as soon people see them they break out their phones and have some fun. And I love it because social media SHOULD […]

Instagram Highlights build your personal brand and attract your tribe even further.   From sharing my love of a good #aperolspritz to valuable tips to jammin’ with the fam, hopping on Stories is where I truly connect with my audience.   Plus, Highlights are a great way to make your profile pop.   Before we […]

Ok friends…you know how everyone freaked out when Instagram announced they were getting rid of likes soon? Well, here’s why it really should not matter to you at all.   While we all know Instagram loves accounts with an engaged audience, what Instagram is REALLY keeping an eye on lately is the amount of SAVES […]

Struggling with content ideas? Here are 10 ideas to help you push through those content ruts:    1. Local Biz Shoutout Whether it’s a cozy coffee shop in your town or your favorite boutique, share your favorite small businesses with your audience & be sure to tag them!⁣   2. Your “Workspace” Get creative with […]

Let’s face it…we’ve got about .048258 seconds to grab someone’s attention while they’re scrolling.   Confession: I made that number up. But it’s pretty dang accurate, am I right?⠀   And because we are consuming a TON of content every day, getting people to stop the scroll and read our post is hard work.⠀   […]

I’ll never admit how much time I’ve spent on my Instagram Bio over the years. But one thing I’ve never changed is where it says I’m a mom & cheap wine connoisseur. ⠀ While it may seem silly, here’s the thing we have to remember…⁣⠀ Instagram allows us to humanize our brand and people want […]