I love this subject because content remains king. And my goal is to help you feel confident during the creation process.   And since the days of posting to your feed every single day are gone (can I get a YAAASSSS?!) I suggest posting QUALITY content 4 times a week…and by quality I mean content […]

I was writing a post a while back and my husband said, “Teach them how to Carpe the DM!”   I mean…how cute & clever is he? And it’s so perfect because DMs hold the key to building strong connections with your audience. These messages are where true trust is built and where the community […]

Instead of looking at our ‘Grams as just photos and captions, we need to look at our Instagram Profiles as if they are a physical store. Here’s an analogy to really drive home how incredibly important it is to show up on Instagram Stories daily:   Your Bio is your billboard⠀ Your Grid is your […]

When it comes to Instagram, there are 3 keys to success:⁣   1. Post to your feed 3-4 times per week.⠀⁣   2. Hop on stories daily.⠀⁣   3. Engage AT LEAST 30 minutes a day.⠀ ⠀   Now before you say “Oh gaahhh another thing to do?!”, hear me out…⠀⁣   Engagement is CRUCIAL […]

Hi my name is Shannon McKinstrie and I SUCK at sales.   Or so I thought…⁣⁣⁣⁣   When I took a sales job after leaving CNN it was umm…rough.   So when I decided to start my own business I had NO clue how I would get clients if I couldn’t make sales for a […]