Whenever I have a Discovery Call with a potential client and ask what they struggle with the most, the answer is almost always content creation.   So if content planning stresses you out, you are not alone    Not knowing what to post is beyond frustrating. And speeding time creating content that your community isn’t […]

Instead of looking at our ‘Grams as just photos and captions, we need to look at our Instagram Profiles as if they are a physical store. Here’s an analogy to really drive home how incredibly important it is to show up on Instagram Stories daily:   Your Bio is your billboard⠀ Your Grid is your […]

When it comes to Instagram, there are 3 keys to success:⁣   1. Post to your feed 3-4 times per week.⠀⁣   2. Hop on stories daily.⠀⁣   3. Engage AT LEAST 30 minutes a day.⠀ ⠀   Now before you say “Oh gaahhh another thing to do?!”, hear me out…⠀⁣   Engagement is CRUCIAL […]

Hi my name is Shannon McKinstrie and I SUCK at sales.   Or so I thought…⁣⁣⁣⁣   When I took a sales job after leaving CNN it was umm…rough.   So when I decided to start my own business I had NO clue how I would get clients if I couldn’t make sales for a […]