Hi my name is Shannon McKinstrie and I SUCK at sales.
Or so I thought…
When I took a sales job after leaving CNN it was umm…rough.
So when I decided to start my own business I had NO clue how I would get clients if I couldn’t make sales for a legit company people trusted.
But social media makes it possible to grow a personal brand and build trust simply by showing up as yourself, sharing your days, and providing value.
And if you truly LOVE what you do/sell and simply want to help people, “selling” comes easy.
BUT, like with anything in business, you need a strategy.
Ready to earn trust, establish yourself as an expert, and get them dolla dolla bills y’aaaallll?!
Whether you’re providing value through Stories or your Feed, here’s how to do it:
KNOW YOUR AUDIENCE
Do market research to understand your customer/client’s needs, struggles, pain points, and goals.
LEAD WITH VALUE (There are 2 options for this)
a) Create An Experience: Show how your product/service solves their problem by doing a tutorial, taking them behind the scenes, or sharing a client story! This allows them to see/feel what it’s like to use your products or work with you.
b) Educate Your Audience: Share your knowledge by providing a tip! This establishes you as an expert and boosts the like, know, trust factor.
CALL TO ACTION
To close it out, give your audience steps to take to work with you/purchase your product. Ask them to DM you, click the link in your bio, etc.
That’s it, friend!
You don’t have to cold call all day long or send “hey girl” messages to people you don’t know…
And after years of feeling uncomfortable “selling”, I am here to say if you share your passion, serve your audience, and HELP people solve a problem, you’ll find yourself booked out and hitting record-breaking months…pinky promise!
How are you providing value today?!
Struggling to write valuable content, find niche hashtags, and grow your business on social media? We have trainings for all this (and more) inside The Social Squad Society! See you inside!
P.S…Does just thinking about planning content for social media stress you out? Well what if I told you it’s possible to plan and write a month’s worth of content in under an hour?! I promise it’s possible. Ready to take the guesswork and frustration (and hair-pulling) out of content planning? Watch this FREE 15-Minute Training!