Short answer: Stop overthinking it. Long answer…well…buckle up, y’all. But I promise it is worth the read.   When I first started my business, I cold-called and emailed my dream clients and pitched and pitched and pitched. It was exhausting. It was defeating. And more importantly, it wasn’t me. And it taught me that while […]

One of the first things my clients tell me they struggle with is consistency. And since Instagram’s algorithm decides what content each of us see every day, being consistent and engaging is everything, y’all. And I mean errrrrrythang.   So I want to encourage (and challenge) you to unleash your inner Instagram Superpowers, get in […]

Let’s face it…captions are kind of a big deal.   When it comes to Instagram, engagement is the name of the game! The more engagement you receive on a post, the more it will show up in people’s feeds.   So if you want your post to be seen by more people, your caption has […]

My name is Shannon & I’m on a mission to expand your brand’s visibility, bring more traffic to your posts, and build a community around your brand. And one of my favorite ways to do this is with niche hashtags! (Aka hashtags with less than 200,000 posts)   Here are 2 simple ways for you […]

Share Stories → Provide Value → Connect → Skyrocket   Time to get all the way real, y’all…people are consuming a whole lot of content every day. So if you are looking to grow your business on Instagram, it’s your job to grab people’s attention and stand out!   How do we do that?!? Well, […]

“I always feeeeel like Instagram’s waaaaatchin’ meeeee…”  And guess what…it is!   Instagram is tracking our every move to determine what content we want to see.   To put it simply, the more you interact with an account, the more you’ll see that person’s content, which is why building relationships and a community around your […]

After a recent 1:1 coaching call with a client she said, “You simplified it where Instagram no longer feels like a huge beast.” It made me smile ear to ear because that is the exact reason I love doing what I do!   But it also made me think about all the noise and all […]

I don’t care if you have 100 followers or 100,000, you can use Instagram to move the needle in your business right NOW.⁣⁣ ⁣Ok friends! Go get yourself a jumbo oat milk latte (or mimosa…because anything goes these days) and let’s strategize…together.⁣⁣ Now…would it be super awesome if it only took one single marketing message […]

I love this subject because content remains king. And my goal is to help you feel confident during the creation process.   And since the days of posting to your feed every single day are gone (can I get a YAAASSSS?!) I suggest posting QUALITY content 4 times a week…and by quality I mean content […]

I was writing a post a while back and my husband said, “Teach them how to Carpe the DM!”   I mean…how cute & clever is he? And it’s so perfect because DMs hold the key to building strong connections with your audience. These messages are where true trust is built and where the community […]