Nailing your Instagram content strategy and Boosting your engagement rate begins with market research. Learn what market research is and how to do it!

Feeling like Instagram’s algorithm is personally out to get you? I hear ya! This is one app that changes so dang often it can be hard for even those of us working as SMMs to keep up — but I promise, making IG work is so much easier than it seems. Believe it or not, […]

Last Tuesday, Emily and I (co-founders of The Social Squad Society) hosted our very first No-Fluff Master Class all about Instagram.  The craziest part?   This wasn’t something we had been planning for months… We didn’t run any ads… And we didn’t have a clear marketing strategy mapped out.   We simply went back to […]

Let’s face it…Instagram images are kind of a big deal. Because without a photo, there’s no Instagram post. Sure you can use stock photos, but they don’t draw your audience in like the real deal. People want to follow people, so it’s time to give your followers what they want and give them a closer […]

Instagram is an incredible way to build a strong community around your brand. And what better way to build a strong community around your brand than by connecting with the community you are already in. And once you become the friendly neighbor who adds value to their local community, you become approachable, trustworthy, and your […]

I often talk about Instagram as a community and how building real relationships is the key to growing your business in the IG world. So it’s time to look at Instagram like a neighborhood. Think about it. Social media was created to encourage and cultivate community. It was not created for selling. And you know […]

When it comes to Instagram, there are 3 keys to success: 1. Post to your feed 3-4 times per week. 2. Hop on stories daily. 3. Engage at least 30 minutes a day.   Engagement time is CRUCIAL because, to put it simply, if you aren’t actively engaging on Instagram, your content isn’t getting seen. […]

BUMMER ALERT: We don’t own our social media accounts. It stinks…I know But luckily, building an email list will ensure that you don’t risk losing your audience if Instagram were to one day disappear. Not sure how to start building your golden email list? I got one word for ya: FREEBIES!⠀⠀ When we create a […]

Short answer: Stop overthinking it. Long answer…well…buckle up, y’all. But I promise it is worth the read.   When I first started my business, I cold-called and emailed my dream clients and pitched and pitched and pitched. It was exhausting. It was defeating. And more importantly, it wasn’t me. And it taught me that while […]

One of the first things my clients tell me they struggle with is consistency. And since Instagram’s algorithm decides what content each of us see every day, being consistent and engaging is everything, y’all. And I mean errrrrrythang.   So I want to encourage (and challenge) you to unleash your inner Instagram Superpowers, get in […]