Discover how to start or scale your social media management business with…

A four-week program that hands you the framework you need to create a profitable and sustainable business.

Tell me if this sounds familiar, friend. You’re…

✔️ Tired of feeling under-appreciated and undervalued by clients who leave you feeling drained and exhausted

✔️ Drowning in client work yet the revenue coming in doesn’t justify the hours being spent

✔️ Done with being constantly glued to your phone, working all hours of the day, watching Netflix with one eye on your DMs, and juggling your “relaxation time” (i.e. taking a shower) while mentally ticking off your to-dos

social biz system

This course gave me the push I needed to become the true CEO of my business!

“Shannon provided everything I needed and so much more this course. She provided wonderful templates, worksheets, and scripts that I was able to implement immediately. It came at the perfect time in my business. This course gave me the push I needed to become the true CEO of my business and start putting systems in place, level up my prices, and she taught me EXACTLY how to create connections with my local community. I am so beyond grateful for the knowledge, wisdom, and confidence that she provided to me and the growth of my business.”

Liz, Social Media Manager

The thing is, you’re more than willing to put in the work to build the social media management business of your dreams

Because you want the kind of business that allows you to work only 4 hours a day and take random afternoons off “just because”.

A business that also brings in enough consistent revenue to let you have the kind of life you want (i.e. working from wherever, having the ability to pick your kids up from school, splurging on vacations, and having regular margaritas, chips, guac AND queso from the cool new bar down the street).

One that leaves you feeling invigorated, not exhausted. Where you get to make an impact on your clients’ lives by helping them make THEIR dreams come true.

One that is profitable, sustainable and future-proofed for the long term. 

A business that does all of this and still leaves you plenty of time to hang out with your family and do whatever it is you want to do in YOUR life.

Are you ready to start seeing a return on your efforts and for it to stop feeling so hard all.the.time?


Cause it’s time to say “peace out” to self-doubt and the old ways that led you to feeling like you’re drowning in work and trading time for pennies…

…and “HIIII, FRIEND!” to learning the step-by-step strategy for having this exact kind of business & finally get the confidence to be in charge of your worth from someone who has been there, done that and got the jumbo coffee cup to prove it. 


This 4-week program is designed to give you EVERYTHING you need to create the social media management business of your dreams without the burnout and overwhelm.



Here’s what you get when you join…

  • Daily (4x week) video lessons (with written transcription in case you learn better by reading vs watching) where I will teach you everything you need to build a profitable business ASAP.
  • Daily worksheets, homework assignments, and resources designed to keep you on track and help you reach your goals without the burnout and overwhelm.


  • Monthly Live Q&As inside Facebook Group to get direct access to my brain to help you work through roadblocks so you can watch your SMM biz skyrocket.
  • Access to a Private Facebook Group to connect with other students and ask questions as you go! 
  • All. The. Templates. From my entire onboarding process to captions to email templates to content calendars, you get it all!


Take it from the woman who turned her love of social media into a 6-figure business from straight-up scratch


In case we haven’t been introduced yet, I’m Shannon – wife, mama, marketing junkie (oh, and the unofficial poster girl for oat milk lattes, pinot grigio and long walks down the aisles of Target).

Before helping small biz owners grow their online presence and simplify social media, I worked at CNN where – during news breaks and overnights – my own love for social media grew. 

I did the whole 9–5 thing for a while, but I quickly realized I wanted more creativity, more time AND more freedom which is when my own social media management business Boutique Social DC was born!

That was 5 years, lots of clients, lots of lessons, and LOTS of cups of coffee ago. Over that time I’ve seen first hand the difference between a SMM business that has real systems and strategies in place…and one that’s cobbled together with no real plan other than “get clients and do the work”. 

I struggled through the hard times and learned from my mistakes quickly, and now I want to help YOU avoid those same mistakes.

I want to help you get to the place of being booked out in your SMM business without having to go through the blood, sweat, tears and nights of ugly crying into your wine glass that I went through.

social biz system

Not only did Shannon break down the concepts, but also made herself available for additional questions in the Facebook community.

Shannon’s teaching style was perfect for me as a working mom/spouse, building my side hustle. The course was drip-taught with daily homework that I could implement in real time! Not only did she breakdown the concepts, but also made herself available for additional questions in the Facebook community. The community is helpful and supportive, and I really do feel that I have the tools, skills and knowledge to start my social media management business.

Keegan, Social Media Manager

Hold my marg’ while I tell you exactly what you’re going to get in The Social Biz System:


Day 1: Mindset & Discovering Your Dream Clients

Tired of hearing that you need to niche down because *awkward smile* you don’t actually know what your niche should be? Get ready to breathe a huge sigh of relief and find out which kind of clients will help you be profitable and efficient.


Day 2: Clear Magnetic Messaging 

If you want to be a magnet for your dream clients, then you need to learn the art of storytelling and create a clear, captivating bio that will hook ‘em in. Plus, you’ll learn how to begin establishing your personal brand so that you stand out to your audience. 


Day 3: Money Making Offerings

Learn the art of creating offerings and packages that help your clients solve their problems and speak directly to them, but that also match up to your experience and what you WANT to do. Also, learn the art of simplicity when it comes to this (i.e. not overwhelming people with all the options).

Day 4: Money Making Offerings Part II

If you want to have your business working even when you don’t, you need to set things up so you can generate revenue without being glued to your phone. Learn all about passive income, resources, and “secret menu” ideas to help you make money in your sleep!

WEEK 2 Content + Visibility

Day 1: Platforms Simplified

Finding your dreamy ideal clients means knowing where they are hanging out. Learn how to decide where to be and the difference between each social media platform. Plus, you’ll learn how to adjust your messaging for your target market.


Day 2: Content planning the right way

Building your personal brand is a key component of your business. Learn how to create content that speaks directly to your audience and builds your brand so that your audience begins to know, like, and trust you.


Day 3: Social on Blast

Part of your role as a SMM is creating content for your clients, but there is such a thing as overthinking that process. Learn how to craft the perfect caption for your clients and how not to waste too much time doing it. Plus, you’ll learn how to submit content to clients.


Day 4: Instagram Story Gold

Using Instagram Stories on the regular has helped me so much in my business, so you’re going to learn my best strategies for how you can use Instagram Stories to gain visibility and establish trust with your audience.


Day 1: Targeting + Engagement 

Your ideal clients are out there, you’ve just got to find them. Learn how to use hashtags to increase your reach and find those ideal clients. Plus, learn how to engage for your clients on social media so that THEY see great results in their business, too. 

Day 2: Bring On The Leads

To grab those clients, you need to put systems in place so you can easily guide your audience where you want them to go. From landing pages to online calendars and call schedulers, learn how to generate leads, weed out non-ideal clients, and turn potential clients into actual clients.


Day 3: Sales/Discovery Calls

Instagram isn’t the end of the road – to seal the deal on a new client, you need to get them on a sales call. Learn how to run your sales/discovery calls in a way that handles price objections before they even come up and leaves your ideal client begging to sign on the dotted line.


DAY 4: Workshop Magic

Getting offline and establishing yourself in your local area is key to taking your SMM business to the next level. Learn how to plan social media workshops so you can meet potential local clients and begin establishing yourself as an expert in your local community (plus, you can use these strategies for planning online workshops, too!).


Day 1: Client Onboarding

To give your clients the best experience possible from the get-go, you can’t let anything fall through the cracks. Learn how to simplify your onboarding process so that you can do everything from setting expectations and establishing boundaries so that your clients feel fully supported and respect you as a business owner. 


Day 2: Management 1 

Spending hours staring at a blank screen isn’t exactly the definition of “working efficiently”. Learn how to plan content more strategically so you don’t spend hours working on client content creation. Plus, learn how to submit content regularly so your clients are always in the know and don’t feel like they need to micromanage you.


Day 3: Management 2 + Retention

Word-of-mouth marketing is still the best way to grow your business (and, it’s free!). Learn how to keep your clients SO happy that they keep coming back for more and tell their friends about you. Plus, you’ll learn how to encourage those referrals, collect testimonials, and create an overall happy client experience. 


Day 4: Audience Building

Staying top of mind with your audience is key – especially in the busy online world. Learn how to begin building your email list and use email marketing to consistently build on and nurture your connection with your audience.

Plus, you’ll get these awesome bonuses:

  • Worksheets, homework assignments, and resources designed to keep you on track and help you reach your goals without the burnout and overwhelm.
  • Access to a Private Facebook Group to connect with other students and ask questions as you go!
  • Monthly Live Q&A calls inside the Facebook Group to help you work through roadblocks so you can watch your SMM biz skyrocket.
  • Templates galore! From my entire onboarding process to captions to email templates, you get it all!

Are you ready to leave the overwhelm behind and FINALLY be booked out and have the kind of work–life balance you started your own business for?!

Shannon, can’t I just keep trying to figure this all out on my own?

Here’s the deal: If someone had told me how to do all of this 5 years ago, I would have created a 6-figure business much earlier than I did. 

Instead I learned, tweaked, changed, updated, sweat, bleed, burned, cried…but you don’t have to. 

This program has been intentionally designed to give you the guidance, mindset and clarity you need to step into that CEO energy in your social media manager business.

I’ve been doing social media marketing for 7 years and have had my business now for 5 years. When I first started mentoring social media managers, I was taken right back to the struggles of juggling clients without support, etc. I helped those clients with the very same things I’m going to be teaching you and they’re now getting BIG results.

I’ve put all of this into a course format so that YOU can also start seeing those big results at a more affordable price.

sbs testimonial

This course was hands down the best investment I have made for my business to date.

“Not only was the course incredibly valuable, but Shannon goes above & beyond to make sure you feel supported, encouraged & confident as you implement what you learn. I was blown away by the course content, the tools she provides, and the overall community. By the end of the course, you feel more confident in every aspect of your business, from time management, platforms, client experience, pricing, etc. There was no wasted time or fluff. You immediately dive into actionable, to the point, value packed segments that made the course feel doable, engaging & not overwhelming. I would recommend this AMAZING course to anyone who is looking to grow and/or work smarter, not harder. Wherever you are in your business, WORK WITH SHANNON!”

Kendra, Social Media Manager


I’m super busy already – how much time will I need to dedicate to the program?

Friend, I get that you are busy with work, life, and everything in between. That’s why I’ve structured this program so that you will see results in your SMM business by dedicating just  30 minutes a day. The daily (4 days a week) video lessons are no longer than 10 minutes and the daily ‘homework’ shouldn’t take you more than 20 minutes to do. Imagine this – in just 4 weeks, you could have transformed your current SMM business into the kinda SMM business you actually want to have. Is that worth 30 minutes of your time a day? I think so!

Can’t I just keep watching your mini-trainings to learn this stuff for free?

You know I believe in giving value to my audience – but the level of the value you’ll get as part of The Social Biz System is beyond what you could ever get from me for free. And, until now, the only place you could get specific advice and training for running your SMM business is in my high-ticket 1:1 mentoring. The Social Biz System is the cheapest, most affordable way for you to get the same kind of help I give my 1:1 mentoring clients. Y’all, I remember what it was like having to struggle and hustle HARD to try and make my SMM business profitable…which is why I want YOU to learn how to do it the quick way.

Is this for brand new SMMs or already established ones?

The Social Biz System is for any social media manager – whether you’re brand new or already established – who is ambitious, purpose-driven and is ready to learn how to run their business on their own terms (and not be treated like someone’s admin).

If you’re just getting started, then what’ll you’ll learn in the program is how to avoid the struggles, challenges and time it took me to get my SMM business to the place where it is profitable, enjoyable, and thriving. 

If you’re already established or have been doing it for a while, you’ll learn how to tighten up your business, work through stuck points, and actually grow your SMM business (to the point where you’re outsourcing and hiring team members)

Friend, here’s the thing: you SHOULD be able to set your “Automatic Reply” to ON and take a vacation whenever you want to.

You SHOULD be able to spend time with your family, treat yo’self and them to nice things, and make a real impact in the world without having to sacrifice all of your time and sanity.

You should be able to get to do all of these things (and more) in your social media management business – stick with me and we’ll get you there.  

sbs testimonial

Shannon’s expertise and guidance through the course was nothing short of amazing!

“I am over into owning my own (SMM) business and the tools Shannon provided were exactly what I needed to take my services, business, and clients to the next level. Regardless of your experience as a SMM, Shannon provides amazing insight daily (throughout the course) that anyone can learn and benefit from. Shannon’s daily check-ins, constant support, and endless knowledge were incredibly valuable. My ONLY suggestion would be that I would have paid even more for the course and all of the assets received!!!

Mackenzie, Social Media Manager