[et_pb_section fb_built=”1″ admin_label=”Course Hero” _builder_version=”4.0.7″ use_background_color_gradient=”on” background_color_gradient_start=”rgba(255,255,255,0.61)” background_color_gradient_end=”rgba(255,255,255,0.05)” background_image=”https://shannonmckinstrie.com/wp-content/uploads/2020/04/How-To-Increase-Reach-and-Visibility-On-Instagram-Featured-Image.png” background_blend=”overlay” custom_padding=”0px|0px|1px|0px||” animation_style=”slide” animation_direction=”top” animation_intensity_slide=”2%” locked=”off”][et_pb_row _builder_version=”3.25″ custom_margin=”|auto||150px||” custom_width_px=”1280px”][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_image src=”https://shannonmckinstrie.com/wp-content/uploads/2020/06/PSMMLOGO-1.png” _builder_version=”4.0.7″ custom_margin=”42px||0px|||” custom_padding=”0px|475px|0px|0px||”][/et_pb_image][et_pb_text _builder_version=”4.0.7″ text_font=”Poppins||||||||” text_text_color=”#000000″ text_font_size=”21px” text_line_height=”1.9em” custom_margin=”||56px|||” locked=”off”]
A 4-week program designed to give you everything you need to create the Social Media Management business of your dreams without the burnout and overwhelm.
[/et_pb_text][/et_pb_column][/et_pb_row][/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.0.7″][et_pb_row _builder_version=”4.0.7″][et_pb_column type=”4_4″ _builder_version=”4.0.7″][et_pb_text _builder_version=”4.0.7″ text_font=”Cormorant Garamond||||||||” text_font_size=”21px” header_font=”Cormorant Garamond||||||||” header_font_size=”37px”]
Week 1: FOUNDATIONS & ESSENTIALS
[/et_pb_text][et_pb_accordion open_toggle_text_color=”#000000″ _builder_version=”4.0.7″ toggle_text_color=”#000000″ toggle_font=”Cormorant Garamond||||||||” toggle_font_size=”22px” body_font=”Cormorant Garamond||||||||” body_text_color=”#000000″][et_pb_accordion_item title=”Week 1 | Day 1: Discovering Your Dream Clients” open=”on” _builder_version=”4.0.7″ link_option_url=”https://boutiquesocialdc.memberspace.com/content/v18f584ecc9?display=popup”]
Tired of hearing that you need to niche down because *awkward smile* you don’t actually know what your niche should be? Get ready to breathe a huge sigh of relief and find out which kind of clients will help you be profitable and efficient.
https://boutiquesocialdc.memberspace.com/content/vc9957d1cd7?display=inline
[/et_pb_accordion_item][et_pb_accordion_item title=”Week 1 | Day 2: Clear Magnetic Messaging” _builder_version=”4.0.7″ link_option_url=”https://boutiquesocialdc.memberspace.com/content/v18f584ecc9?display=popup” open=”off”]
If you want to be a magnet for your dream clients, then you need to learn the art of storytelling and create a clear, captivating bio that will hook ‘em in. Plus, you’ll learn how to begin establishing your personal brand so that you stand out to your audience.
https://boutiquesocialdc.memberspace.com/content/v778e0f6183?display=inline
[/et_pb_accordion_item][et_pb_accordion_item title=”Week 1 | Day 3: Money Making Offerings” _builder_version=”4.0.7″ link_option_url=”https://boutiquesocialdc.memberspace.com/content/v18f584ecc9?display=popup” open=”off”]
Learn the art of creating offerings and packages that help your clients solve their problems and speak directly to them, but that also match up to your experience and what you WANT to do. Also, learn the art of simplicity when it comes to this (i.e. not overwhelming people with all the options).
https://boutiquesocialdc.memberspace.com/content/vd530430b47?display=inline
[/et_pb_accordion_item][et_pb_accordion_item title=”Week 1 | Day 4: Money Making Offerings Part II” _builder_version=”4.0.7″ link_option_url=”https://boutiquesocialdc.memberspace.com/content/v18f584ecc9?display=popup” open=”off”]
If you want to have your business working even when you don’t, you need to set things up so you can generate revenue without being glued to your phone. Learn all about passive income, resources, and “secret menu” ideas to help you make money in your sleep!
https://boutiquesocialdc.memberspace.com/content/v84ca1ffc48?display=inline
Services One Sheet {Customizable Canva Template}
“Gateway” Offerings (Passive Income Ideas)
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Week 2: CONTENT AND VISIBILITY
[/et_pb_text][et_pb_accordion open_toggle_text_color=”#000000″ _builder_version=”4.0.7″ toggle_text_color=”#000000″ toggle_font=”Cormorant Garamond||||||||” toggle_font_size=”22px” body_font=”Cormorant Garamond||||||||” body_text_color=”#000000″][et_pb_accordion_item title=”Week 2 | Day 1: Platforms Simplified” open=”on” _builder_version=”4.0.7″ link_option_url=”https://boutiquesocialdc.memberspace.com/content/v18f584ecc9?display=popup”]
It’s time to figure out where your ideal clients are hanging out! Learn how to decide where to be, the difference between each social media platform, and how to adjust your content for each.
https://boutiquesocialdc.memberspace.com/content/v7ad3fc46f3?display=inline
[/et_pb_accordion_item][et_pb_accordion_item title=”Week 2 | Day 2: Content planning the right way” _builder_version=”4.0.7″ link_option_url=”https://boutiquesocialdc.memberspace.com/content/v18f584ecc9?display=popup” open=”off”]
Building your personal brand is a key component of your business. Learn how to create content that speaks directly to your audience and builds your brand so that your audience begins to know, like, and trust you.
https://boutiquesocialdc.memberspace.com/content/v8972e6e810?display=inline
[/et_pb_accordion_item][et_pb_accordion_item title=”Week 2 | Day 3: Social on blast” _builder_version=”4.0.7″ link_option_url=”https://boutiquesocialdc.memberspace.com/content/v18f584ecc9?display=popup” open=”off”]
Part of your role as a SMM is creating content for your clients, but there is such a thing as overthinking that process. Learn hacks to help you cut time on client content creation AND how to structure your day!
https://boutiquesocialdc.memberspace.com/content/va0a832c0a5?display=inline
[/et_pb_accordion_item][et_pb_accordion_item title=”Week 2 | Day 4: Instagram story gold” _builder_version=”4.0.7″ link_option_url=”https://boutiquesocialdc.memberspace.com/content/v18f584ecc9?display=popup” open=”off”]
Using Instagram Stories on the regular has helped me so much in my business, so you’re going to learn my best strategies for how you can use Instagram Stories to gain visibility and establish trust with your audience.
https://boutiquesocialdc.memberspace.com/content/v9bcc80fbf9?display=inline
Story & Content Ideas Worksheet
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Week 3: SALES
[/et_pb_text][et_pb_accordion open_toggle_text_color=”#000000″ _builder_version=”4.0.7″ toggle_text_color=”#000000″ toggle_font=”Cormorant Garamond||||||||” toggle_font_size=”22px” body_font=”Cormorant Garamond||||||||” body_text_color=”#000000″][et_pb_accordion_item title=”Week 3 | Day 1: Targeting + Engagement ” open=”on” _builder_version=”4.0.7″ link_option_url=”https://boutiquesocialdc.memberspace.com/content/v18f584ecc9?display=popup”]
Your ideal clients are out there, you’ve just got to find them. Learn how to use hashtags to increase your reach and find those ideal clients.
https://boutiquesocialdc.memberspace.com/content/ve55ffa7fbc?display=inline
[/et_pb_accordion_item][et_pb_accordion_item title=”Week 3 | Day 2: Bring On The Leads” _builder_version=”4.0.7″ link_option_url=”https://boutiquesocialdc.memberspace.com/content/v18f584ecc9?display=popup” open=”off”]
To grab those clients, you need to put systems in place so you can easily guide your audience where you want them to go. From landing pages to online calendars and call schedulers, learn how to generate leads, weed out non-ideal clients, and turn potential clients into actual clients.
https://boutiquesocialdc.memberspace.com/content/v7caa6e16c9?display=inline
Potential Client Inquiry Questions/Prompts
[/et_pb_accordion_item][et_pb_accordion_item title=”Week 3 | Day 3: Sales/Discovery Calls” _builder_version=”4.0.7″ link_option_url=”https://boutiquesocialdc.memberspace.com/content/v18f584ecc9?display=popup” open=”off”]
Instagram isn’t the end of the road – to seal the deal on a new client, you need to get them on a sales call. Learn how to run your sales/discovery calls in a way that handles price objections before they even come up and leaves your ideal client begging to sign on the dotted line.
https://boutiquesocialdc.memberspace.com/content/v707991a3e5?display=inline
[/et_pb_accordion_item][et_pb_accordion_item title=”Week 3 | Day 4: Workshop Magic” _builder_version=”4.0.7″ link_option_url=”https://boutiquesocialdc.memberspace.com/content/v18f584ecc9?display=popup” open=”off”]
Getting offline and establishing yourself in your local area is key to taking your SMM business to the next level. Learn how to plan social media workshops so you can meet potential local clients and begin establishing yourself as an expert in your local community (plus, you can use these strategies for planning online workshops, too!).
https://boutiquesocialdc.memberspace.com/content/v744ad55a77?display=inline
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Week 4: CLIENT EXPERIENCE
[/et_pb_text][et_pb_accordion open_toggle_text_color=”#000000″ _builder_version=”4.0.7″ toggle_text_color=”#000000″ toggle_font=”Cormorant Garamond||||||||” toggle_font_size=”22px” body_font=”Cormorant Garamond||||||||” body_text_color=”#000000″][et_pb_accordion_item title=”Week 4 | Day 1: Client Onboarding” open=”on” _builder_version=”4.0.7″ link_option_url=”https://boutiquesocialdc.memberspace.com/content/v18f584ecc9?display=popup”]
To give your clients the best experience possible from the get-go, you can’t let anything fall through the cracks. Learn how to simplify your onboarding process so that you can do everything from setting expectations and establishing boundaries so that your clients feel fully supported and respect you as a business owner.
https://boutiquesocialdc.memberspace.com/content/vb5e6c2efe3?display=inline
Welcome Packet Template (Canva)
[/et_pb_accordion_item][et_pb_accordion_item title=”Week 4 | Day 2: Management 1 ” _builder_version=”4.0.7″ link_option_url=”https://boutiquesocialdc.memberspace.com/content/v18f584ecc9?display=popup” open=”off”]
Spending hours staring at a blank screen isn’t exactly the definition of “working efficiently”. Learn how to plan content more strategically so you don’t spend hours working on client content creation. Plus, learn how to submit content regularly so your clients are always in the know and don’t feel like they need to micromanage you.
https://boutiquesocialdc.memberspace.com/content/v41a04e0cf9?display=inline
[/et_pb_accordion_item][et_pb_accordion_item title=”Week 4 | Day 3: Management 2 + Retention” _builder_version=”4.0.7″ link_option_url=”https://boutiquesocialdc.memberspace.com/content/v18f584ecc9?display=popup” open=”off”]
Word-of-mouth marketing is still the best way to grow your business (and, it’s free!). Learn how to keep your clients SO happy that they keep coming back for more and tell their friends about you. Plus, you’ll learn how to encourage those referrals, collect testimonials, and create an overall happy client experience.
https://boutiquesocialdc.memberspace.com/content/ve7c4466c31?display=inline
[/et_pb_accordion_item][et_pb_accordion_item title=”Week 4 | Day 4: Audience Building” _builder_version=”4.0.7″ link_option_url=”https://boutiquesocialdc.memberspace.com/content/v18f584ecc9?display=popup” open=”off”]
Staying top of mind with your audience is key – especially in the busy online world. Learn how to begin building your email list and use email marketing to consistently build on and nurture your connection with your audience.
https://boutiquesocialdc.memberspace.com/content/v3f55f2057b?display=inline
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BONUSES
[/et_pb_text][et_pb_accordion open_toggle_text_color=”#000000″ disabled_on=”off|off|off” _builder_version=”4.0.7″ toggle_text_color=”#000000″ toggle_font=”Cormorant Garamond||||||||” toggle_font_size=”22px” body_font=”Cormorant Garamond||||||||” body_text_color=”#000000″][et_pb_accordion_item title=”Creator Studio” open=”on” _builder_version=”4.0.7″ link_option_url=”https://boutiquesocialdc.memberspace.com/content/v18f584ecc9?display=popup”]
https://boutiquesocialdc.memberspace.com/content/v44105b5ffb?display=inline
[/et_pb_accordion_item][et_pb_accordion_item title=”Our Content Management System” _builder_version=”4.0.7″ link_option_url=”https://boutiquesocialdc.memberspace.com/content/v18f584ecc9?display=popup” open=”off”]
https://boutiquesocialdc.memberspace.com/content/v7d1969315b?display=inline
[/et_pb_accordion_item][et_pb_accordion_item title=”How to Engage for Others on Instagram” _builder_version=”4.0.7″ link_option_url=”https://boutiquesocialdc.memberspace.com/content/v18f584ecc9?display=popup” open=”off”]
https://boutiquesocialdc.memberspace.com/content/ve605aadef3?display=inline
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