Want your content to actually pop off this year? Stop reinventing the wheel. Seriously. Your next winning Instagram content marketing strategy is probably already right in front of you.

The biggest mistake I see business owners make is overcomplicating their content. They think they need to come up with brand-new ideas every week, when in reality the best content ideas are the ones that are already working.

Let me break it down…

🚀 How a Good Content listener grew her account by 10,000 in just 10 days!

One of my podcast listeners, sent me an email that stopped me in my tracks.

She started her account in September 2024 and grew to 126,000 followers in one year. Zero to 10,000 in just 10 days. Sales through the roof.

How?

She used the hooks and frameworks I share on the podcast, applied them consistently, and (this is key) built on content that was already resonating in her own feed.

That’s the “hiding in plain sight” strategy—and it works.

🔎 Why “Hiding in Plain Sight” Works

The best Instagram growth strategies aren’t about reinventing the wheel. They’re about paying attention to what’s making you stop your scroll.

The next time you’re scrolling, think about:

• What brands do you always engage with?
• Which posts made you laugh, save, or share?
• Why did you follow the last account you followed?

That’s your roadmap.

One of my favorite examples is The Nitro Bar, a coffee shop in Rhode Island. Their content doesn’t look like what the “gurus” tell you to make. It’s repetitive. It’s personal. And it makes you feel like you’re part of their world.

And that’s why it works.

📱How to do this for your Instagram account

Here’s a simple exercise to try this week:

1. Save 5 posts you loved while scrolling.
2. Ask why they worked. Was it the humor? The curiosity? The storytelling?
3. Remix the structure for your niche.

Example: If you see “A week of Trader Joe’s meals for $102,” yours could be:
➡️ “A week of content in 60 minutes (my exact schedule).”

Keep the format, swap the topic.

Types of Instagram content that’s winning in 2025.

Right now, the content that’s performing is less polished, more personal.

• Casual Carousels → Think text over real camera roll photos that feel like a storybook.
• Hooks that start with “I” or “My” → They feel more human, less like a lecture.
• Behind-the-Scenes Content → Quick, in-the-moment posts build connection faster than curated feeds ever will.

Here are a couple examples:

And remember, you don’t need to be funny, polished, or “viral” to grow. You just need to be human.

🚨 The next time you feel uninspired, remember this

Your next brilliant Instagram marketing strategy isn’t hiding in a guru’s $5k program—it’s hiding in your own feed.

Save the posts that grab your attention. Break down why they worked. Remix the hook, the format, or the vibe. And then post it for your audience.

Because when you stop overcomplicating things and start paying attention, you’ll finally see that creating content doesn’t have to be overwhelming.

And if you want plug-and-play hooks and content ideas every single week? Come hang out with me inside Reels Lab.

Let’s make Instagram fun again. ✨

Looking for more content creation tips? Here’s a quick podcast episode for you!