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Podcast Episodes

How to Increase Reach on Instagram with Shareable Content using the 3 S’s!

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Podcast Episodes

How to Increase Reach on Instagram with Shareable Content using the 3 S’s!

Want to reach more non-followers on Instagram organically? Learn about the 3 S’s that will help your content get shared and increase your engagement rate!

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2024 Content marketing predictions

social media marketing

4 2024 Content Marketing Predictions You Need to Know

I’ve got good news and bad news. The good news? You’re in luck if you came here for insightful 2024 social media marketing predictions. The bad news? You’ll need to look elsewhere if you’re looking for “guru-esque” trends and tactics. In today’s post, I’ll share 4 social media marketing predictions for 2024 you need to […]

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strategy for social media content shannon mckinstrie

Instagram Tips

Master Your Strategy: 5 Essential Questions to Plan Social Media Content

How many times have you heard this from a social media “guru:” “The algorithm is loving (insert viral tactic here) right now.” These “experts” focus on trends and growth hacks that promise “instant results.” Advice like this grinds my gears because while 7-second reels and trending audios can enhance your content – they’re tactics, not […]

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instagram tips shannon mckinstrie

Instagram Tips

Create Content That Converts With These 3 Messaging Secrets

Let me guess. You’re here because you want to create content that gets conversions instead of crickets.

As a social media mentor and trainer, I’ve coached hundreds of business owners who wonder why they still can’t get sales after using all the “right” tactics.

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IG content strategy shannon mckinstrie

Instagram Tips

The Small Business Instagram Strategy Your Community Craves

Want a Small Business Instagram strategy that will actually resonate with your people? This post is for you. 👇 Have you noticed that the ‘80s and ‘90s are coming back in a big way? ‘90s fashion is on every rack at Target, and my TikTok feed is filled with early 2000s jams (PS – this […]

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Instagram Tips

The 3 Types Of Reels You Need To Create For Your Business

Let me guess…you’ve listened to all the advice out there on how to create successful Reels but…something is missing. Sure there are tricks to get more views and stop the scroll, but if your Reels aren’t a magnet for new engaged followers or clients…what’s the point?! People love short form pieces that are easy to […]

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Work From Home

6 Awesome Small Business Ideas for WFH Moms

Between naptime, play dates, totally random kid (and mama) meltdowns, cooking meals, cleaning up said meals, doing laundry (and struggling to find motivation to put it away), and ya know, the 90000 other things on your freakin’ plate at any given time, I think it’s safe to say we moms are BUSY. Add going into […]

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Social Media Manager

How to Hire & Manage Your Social Media Management Team (Steal My Process!)

If you want to start seeing bigger profits in your social media management business, you’ve gotta scale that biz, friend! And scaling up starts with hiring a great team. By allowing more people to come into the fold and help you run your day to day, you open the door for taking on more work […]

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Social Media Manager

Took on a Bad Client? Here’s What to Do Now!

Ever taken on a bad client before? Join the club! When you deal with different people constantly (welcome to small biz life), you’ll inevitably meet some along the way you don’t totally gel with. Maybe it’s a clash of personalities, a miscommunication on expectations, or just someone trying to take advantage of your time — […]

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Social Media Manager

9 Killer Ways to Boost Engagement on Instagram in 2021

Feeling like Instagram’s algorithm is personally out to get you? I hear ya! This is one app that changes so dang often it can be hard for even those of us working as SMMs to keep up — but I promise, making IG work is so much easier than it seems. Believe it or not, […]

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hey there!

I'm Shannon! 

The unofficial poster girl for oat milk lattes, pinot grigio, and long walks down the aisles of Target.  

I’m also a wife, mama, and marketing junkie who turned my love of social media into a 6-figure business from straight-up scratch.

MORE ABOUT ME

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5 REELS THAT POP OFF

Done with wondering what's working with Reels? Grab these 5 prompts with on-screen text and captions and watch your reach and engagement POP!

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