You may think that my success came from going viral from a few Reels, speaking on stages across the country but I actually saw growth way before that stuff even happened, through Instagram Stories! Without them, I wouldn’t have the business that I have today. Point blank, period! I’ve always used them to document my […]

I know you’re exhausted from having to figure out what to post week after week. (side note: that’s why I created Reels Lab 😉) But what if I told you your next viral post is already written… by your ideal clients? Their words = content gold. Let me show you how to turn real testimonials […]

The key to not burning out on social media? It’s not about doing more, it’s about doing more with the content you already have by repurposing your content.  If you’ve been a follower of mine for a while, you know that I get heated when I read some of the awful advice out there that […]

Nothing drives me crazier than “gurus” misleading people just to get engagement and one of the biggest lies that have been circulating lately is that “b-roll content” is boring and dead. That couldn’t be further from the truth. B-roll video has been around for ages, way before social media even existed. Even little 8-year-old Shannon […]

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