If you’ve been feeling discouraged or burned out from Instagram lately, you’re not alone. So many small business owners struggle to stay consistent on Instagram without it taking over their life. The truth is a lot of people are trying to follow strategies and advice that were never meant for them. You’re a small business […]

The secret to a successful Instagram marketing strategy? Getting obsessed with your audience and creating content that speaks directly to them!

Looking for an Instagram content strategy in 2025 that actually works? Learn how to spot trends hiding in plain sight and turn them into posts that grow your audience and sales.

How many times have you seen Reels to “beat the Instagram algorithm?” or have fallen for the gurus who just tell you to post more, purchase ads 😖. That stuff doesn’t work at least without losing your mind. Here’s the truth: Instagram growth isn’t about hacking the algorithm or posting more “valuable” content. It’s about […]

If Instagram feels harder than ever, you’re not imagining it. A lot of business owners are stuck in what I like to call the “2020 trap”—pumping out rigid, overly educational content that worked when we were all home baking sourdough, but doesn’t connect anymore. In 2025, the brands and business owners winning on social media […]

It only takes 2 minutes of scrolling for business owners to feel overwhelmed about what to post, when to post, how to post…before they’re ready to quit social altogether. Plus, it’s easy for Instagram content creation to become time-consuming. And let’s be real…as business owners and creators, we don’t need another full-time job…am I right? […]

Have you ever thought about starting a new Instagram business profile (aka account)?  Maybe you’ve pivoted services or products, have a whole new ideal client you’re trying to attract or maybe the old account grew stale. Whatever the case, it’s easy to overthink how to start a new Instagram account, but I’m going to break […]

The secret to a healthy Instagram community? Heard Content that deeply connects with your audience! Examples and prompts inside!

Use these high-performing Instagram hook ideas to boost reach, build trust, and grow your following fast.

You may think that my success came from going viral from a few Reels, speaking on stages across the country but I actually saw growth way before that stuff even happened, through Instagram Stories! Without them, I wouldn’t have the business that I have today. Point blank, period! I’ve always used them to document my […]