For all things business, social media (especially the 'gram), work from home and everything in-between!

Shannon McKinstrie Instagram Reels Strategy for 2026

social media marketing

Your 2026 Guide to Better Reels, Better Reach, and Better Results

READ THE LATEST

the blog

welcome to 

Shannon McKinstrie Instagram Reels Strategy for 2026

social media marketing

Your 2026 Guide to Better Reels, Better Reach, and Better Results

Your 2026 guide to creating Instagram Reels in 2026 using simple scenarios, smart hooks, and content your audience feels.

read the post

Instagram Call to Actions from Shannon McKinstrie

Instagram Growth Tips

Steal These Instagram CTAs for Better Engagement

Struggling with low engagement? These Instagram CTAs will boost visibility, conversations, and conversions easily!

read the post

How to Write Specific Instagram Hooks That Actually Stop the Scroll - Shannon McKinstrie

Instagram Growth Tips

How to Write Specific Instagram Hooks That Actually Stop the Scroll

Be honest, how many hooks have you saved to use “one day?” But each time you go to use them, you go blank. “What do I even put there?” Believe me, you’re not alone. You already have the template of what to say but what you’re missing is the specificity…and that’s what changes everything! Here’s […]

read the post

Instagram Reel Formulas from Shannon McKinstrie

Instagram Reel Hooks

My 5 Go-To Instagram Reels Formulas That Make Creating Easy

After more than a decade in social media, one thing has become very clear: The accounts that grow consistently aren’t creating more content—they’re repeating what already works. That’s why I rely on a handful of proven Instagram Reels formulas instead of reinventing my strategy every week, because they’re simple and designed to keep people watching […]

read the post

Instagram Tips

Low reach? Use the REP formula for Reels that boost engagement!

Use these high-performing Instagram hook ideas to boost reach, build trust, and grow your following fast.

read the post

content repurposing blog post cover

Instagram Tips

Stop Creating From Scratch: Repurpose Content You Already Have

The key to not burning out on social media? It’s not about doing more, it’s about doing more with the content you already have by repurposing your content.  If you’ve been a follower of mine for a while, you know that I get heated when I read some of the awful advice out there that […]

read the post

Podcast Episodes

How to Increase Reach on Instagram with Shareable Content using the 3 S’s!

Want to reach more non-followers on Instagram organically? Learn about the 3 S’s that will help your content get shared and increase your engagement rate!

read the post

2024 Content marketing predictions

social media marketing

4 2024 Content Marketing Predictions You Need to Know

I’ve got good news and bad news. The good news? You’re in luck if you came here for insightful 2024 social media marketing predictions. The bad news? You’ll need to look elsewhere if you’re looking for “guru-esque” trends and tactics. In today’s post, I’ll share 4 social media marketing predictions for 2024 you need to […]

read the post

Social Media Manager

9 Killer Ways to Boost Engagement on Instagram in 2021

Feeling like Instagram’s algorithm is personally out to get you? I hear ya! This is one app that changes so dang often it can be hard for even those of us working as SMMs to keep up — but I promise, making IG work is so much easier than it seems. Believe it or not, […]

read the post

Instagram Tips

The Key to Building a Profitable and Sustainable Business

THIS is the key to building a profitable & sustainable business.   Know what makes building a business even harder than it already is?   Not absolutely loving what you do.   When I first started my business I priced my services CRAZY low. Like…$50 a month for Facebook low. Shame, I know.   And […]

read the post

hey there!

I'm Shannon! 

I'm on a mission to help you grow on Instagram in a stress-free way!

Here are some ways that I can support you:

Reels Lab - 5 Industry-Specific Reels Prompts delivered to your inbox every Monday. On-Screen text, caption, audio and recording tips included!

Book Me to Speak to your team or organization.

Tune into the Good Content Podcast for bite-sized episode packed with actionable, easy tips.

And of course, follow me on Instagram!