Remember when Instagram announced that they are no longer a photo-sharing app and everyone freaked out?     Well, you shouldn’t panic because the reality is…Instagram hasn’t been a photo-sharing app for years.   With Reels taking off the way they have (and Instagram knowing its users are logging in to be entertained), the head […]

Last Tuesday, Emily and I (co-founders of The Social Squad Society) hosted our very first No-Fluff Master Class all about Instagram.  The craziest part?   This wasn’t something we had been planning for months… We didn’t run any ads… And we didn’t have a clear marketing strategy mapped out.   We simply went back to […]

“I always feeeeel like Instagram’s waaaaatchin’ meeeee…”  And guess what…it is!   Instagram is tracking our every move to determine what content we want to see.   To put it simply, the more you interact with an account, the more you’ll see that person’s content, which is why building relationships and a community around your […]

After a recent 1:1 coaching call with a client she said, “You simplified it where Instagram no longer feels like a huge beast.” It made me smile ear to ear because that is the exact reason I love doing what I do!   But it also made me think about all the noise and all […]

Let’s face it…we’ve got about .048258 seconds to grab someone’s attention while they’re scrolling.   Confession: I made that number up. But it’s pretty dang accurate, am I right?⠀   And because we are consuming a TON of content every day, getting people to stop the scroll and read our post is hard work.⠀   […]

I’ll never admit how much time I’ve spent on my Instagram Bio over the years. But one thing I’ve never changed is where it says I’m a mom & cheap wine connoisseur. ⠀ While it may seem silly, here’s the thing we have to remember…⁣⠀ Instagram allows us to humanize our brand and people want […]

Instead of looking at our ‘Grams as just photos and captions, we need to look at our Instagram Profiles as if they are a physical store. Here’s an analogy to really drive home how incredibly important it is to show up on Instagram Stories daily:   Your Bio is your billboard⠀ Your Grid is your […]

When it comes to Instagram, there are 3 keys to success:⁣   1. Post to your feed 3-4 times per week.⠀⁣   2. Hop on stories daily.⠀⁣   3. Engage AT LEAST 30 minutes a day.⠀ ⠀   Now before you say “Oh gaahhh another thing to do?!”, hear me out…⠀⁣   Engagement is CRUCIAL […]

Hi my name is Shannon McKinstrie and I SUCK at sales.   Or so I thought…⁣⁣⁣⁣   When I took a sales job after leaving CNN it was umm…rough.   So when I decided to start my own business I had NO clue how I would get clients if I couldn’t make sales for a […]