Let’s face it…Instagram images are kind of a big deal. Because without a photo, there’s no Instagram post. Sure you can use stock photos, but they don’t draw your audience in like the real deal. People want to follow people, so it’s time to give your followers what they want and give them a closer […]

Instagram is an incredible way to build a strong community around your brand. And what better way to build a strong community around your brand than by connecting with the community you are already in. And once you become the friendly neighbor who adds value to their local community, you become approachable, trustworthy, and your […]

I often talk about Instagram as a community and how building real relationships is the key to growing your business in the IG world. So it’s time to look at Instagram like a neighborhood. Think about it. Social media was created to encourage and cultivate community. It was not created for selling. And you know […]

When it comes to Instagram, there are 3 keys to success: 1. Post to your feed 3-4 times per week. 2. Hop on stories daily. 3. Engage at least 30 minutes a day.   Engagement time is CRUCIAL because, to put it simply, if you aren’t actively engaging on Instagram, your content isn’t getting seen. […]

BUMMER ALERT: We don’t own our social media accounts. It stinks…I know But luckily, building an email list will ensure that you don’t risk losing your audience if Instagram were to one day disappear. Not sure how to start building your golden email list? I got one word for ya: FREEBIES!⠀⠀ When we create a […]

Short answer: Stop overthinking it. Long answer…well…buckle up, y’all. But I promise it is worth the read.   When I first started my business, I cold-called and emailed my dream clients and pitched and pitched and pitched. It was exhausting. It was defeating. And more importantly, it wasn’t me. And it taught me that while […]

My name is Shannon & I’m on a mission to expand your brand’s visibility, bring more traffic to your posts, and build a community around your brand. And one of my favorite ways to do this is with niche hashtags! (Aka hashtags with less than 200,000 posts)   Here are 2 simple ways for you […]

Share Stories → Provide Value → Connect → Skyrocket   Time to get all the way real, y’all…people are consuming a whole lot of content every day. So if you are looking to grow your business on Instagram, it’s your job to grab people’s attention and stand out!   How do we do that?!? Well, […]

“I always feeeeel like Instagram’s waaaaatchin’ meeeee…”  And guess what…it is!   Instagram is tracking our every move to determine what content we want to see.   To put it simply, the more you interact with an account, the more you’ll see that person’s content, which is why building relationships and a community around your […]

I was writing a post a while back and my husband said, “Teach them how to Carpe the DM!”   I mean…how cute & clever is he? And it’s so perfect because DMs hold the key to building strong connections with your audience. These messages are where true trust is built and where the community […]