You’re posting consistently….you’re using the right hooks, but you’re still not getting engagement.

Sound familiar? Here’s the thing:

✨ Good content matters, but good content with the right CTA is what actually converts.

Your Instagram CTA (call to action) is typically the last line in your caption that tells your audience exactly what to do next—comment, save, share, click, DM… whatever action supports your goal.

And without one?

Your posts won’t get the engagement, reach, or sales they deserve.

The good news?

I’m giving you the 5 types of CTAs I use constantly—because they work right now on Instagram.

👋 Poll / “Pick a Side” CTAs

💬 Fun, fast, and easy to answer

These CTAs make engagement effortless because all people have to do is pick an option. No overthinking, no long replies.

• Are you team ____ [ex: white lights] or ____ [ex: multi-color] lights?
• Have you ____ [ex: decorated already] or are you ____ [ex: waiting until after Thanksgiving]?
• Are you a ____ [ex: Notion fan] or ____ [ex: Teams] person?
• Which one are YOU — ____ or ____?
• If you had to pick: ____ or ____?

💾 Save + Share CTAs

🚀 Boost reach + bring people back

If you want to increase visibility and long-term traffic, use Save/Share CTAs. 

• Save this for your next ___ [ex: Costco run/content planning day]
• Save this for when you’re in your ____ [ex: cozy Christmas] mood
• Send this to someone who’s been feeling ____ this week
• Share this with your ____ [ex: business bestie] who wants ____
• Share this with someone who needs _____

➡ Saves = Instagram thinks your content is valuable

➡ Shares = new eyeballs + expanded reach

And both help your content rank higher in the feed.

💰 Conversion CTAs

🛒 Directs people to your link, offer, or resource

This is the CTA that moves your audience from Instagram → your world. Whether you sell products or are a service provider, these CTAs help people take that next step outside of Instagram.

• If you’re ready to ____ in just ___ days, check out the ____ in my bio
• Want results like this before ____ [ex: New Years]? Tap the link in my bio to book a ____ with me…
• If you want to actually enjoy ____ again, head to the link in our bio for ____…
• This ____ [ex: recipe] lives in my ____ [ex: bio] so head there and get ____ [ex: cookin]
• The ____ you’ve been looking for is ___ [ex: in my bio]…go grab it now!

⁉️ Question CTAs

💬 Invites conversation + creates community

These CTAs invite your audience into the comments section for an actual conversation—and conversations are gold for growth.

• Now I have to know…____ [ex: which one will you use first]?
• Which one are you ____ [ex: most shocked to find out/most excited to try?]
• Anyone else ____ [ex: love ___/tired of ____ as much as I am]?
• What’s a ____ that you’ve ___ [ex: been loving lately]?
• What ____ should I ___ [ex: share/ break down] next?

I love these CTAs because comments boost visibility, but even more importantly, they build connection. Plus, people love being asked their opinion.

📱 ManyChat Keyword CTAs

📩 Sends the link they want directly to their DMs

These are game-changers for selling on Instagram—especially when you want to skip the “link in bio” step. Users comment a keyword, and ManyChat automatically sends them whatever you promised.

• Comment ___ [Manychat trigger word] for my free ____ [ex: 30-day challenge]
• Want ___ [ex: the recipe/the full breakdown]? Comment ____ [Manychat trigger word] and I’ll send it right to your DMs!
• Comment ____ [Manychat trigger word] for the link to ____ [ex: shop]!
• To get ____ [ex: our coupon code/the full list/the episode] drop ____ [Manychat trigger word] below!
• What are you waiting for? Comment ____ [Manychat trigger word] for the 🔗

⭐️ Why they work: They boost engagement and automate your sales process. 

More comments → more reach
More DMs → more conversions

It’s the best of both worlds.

If your Instagram CTAs have felt boring or “too salesy,” consider this your permission slip to keep it simple.

Your people want direction. They want to know the next step. They want to connect. You’re just giving them a clear path.

You’ve already done the hardest part (creating the content).

This tiny tweak just helps it go further, faster.

You’ve got this, friend. 💛