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START LOCAL, GROW OUTWARD
Instagram is an incredible way to build a strong community around your brand. And what better way to build a strong community around your brand than by connecting with the community you are already in. And once you become the friendly neighbor who adds value to their...
It’s Time to Start Rethinking How We Look at Social Media
I often talk about Instagram as a community and how building real relationships is the key to growing your business in the IG world. So it’s time to look at Instagram like a neighborhood. Think about it. Social media was created to encourage and cultivate community....
How to Engage on the ‘Gram and Build a Community Around Your Brand
When it comes to Instagram, there are 3 keys to success: 1. Post to your feed 3-4 times per week. 2. Hop on stories daily. 3. Engage at least 30 minutes a day. Engagement time is CRUCIAL because, to put it simply, if you aren’t actively engaging on Instagram,...
Ideas for Freebies and Why You Need To Create A Freebie Today
BUMMER ALERT: We don't own our social media accounts. It stinks...I know But luckily, building an email list will ensure that you don't risk losing your audience if Instagram were to one day disappear. Not sure how to start building your golden email list? I got one...
The Real Truth on How to Grow Your Business on Instagram
Short answer: Stop overthinking it. Long answer...well...buckle up, y’all. But I promise it is worth the read. When I first started my business, I cold-called and emailed my dream clients and pitched and pitched and pitched. It was exhausting. It was defeating....
3 STEPS TO STAY CONSISTENT ON INSTAGRAM
One of the first things my clients tell me they struggle with is consistency. And since Instagram's algorithm decides what content each of us see every day, being consistent and engaging is everything, y'all. And I mean errrrrrythang. So I want to encourage...