When I took a leap of faith and started Boutique Social DC, I had a very limited (ok fine…non-existent) budget, so all I had was my social media platforms, a crappy flyer I made, and a bootleg landing page.
As to be expected, I only had 2 clients…and, well, that wasn’t cutting it. Especially with a baby by my side & a husband working his cute tooshy off.
But it was what it was…
I couldn’t afford a coach
I couldn’t afford brand shoots
I couldn’t afford a cute laptop, or a fancy website, or branding, etc
So I decided to work with what was in front of me the whole time…COMMUNITY.
I reached out to people in my network and began hosting free workshops and attending networking events.
While growth was slow in the beginning, I began to gain people’s trust. This led to an incredible referral network, which led to leads, which led to clients for days.
The growth was incredible. And then what REALLY set everything off was when I found a community on Instagram.
Community is THE reason I am where I am today.
Community gave me the confidence I needed to believe in myself. AND it brought me clients who are still with me today.
And the best part? Community doesn’t cost a dime. It feeds your soul and people genuinely want to help you.
And while no story or journey is the same, I know for a fact if you start building a community today, you will have taken a HUGE step toward the launchpad to skyrocketing your business without taking on a huge cost.
Do I wish I had the money to invest earlier on? Of course. But if you aren’t there yet, DO NOT LET IT STOP YOU FROM GROWING!
Here are some ways to connect with others:
- Get social on (and off) social
- Join Facebook Groups
- Engage with hashtags
- Connect on LinkedIn
- Go to local events
- Hang up your business cards in local coffee shops (even if your current business card is a crappy flyer you designed….trust me, it works)
- and BUILD YOUR COMMUNITY
Ready for blastoff? I cannot wait to watch you grow!
Struggling to write valuable content, find niche hashtags, and grow your business on social media? We have trainings for all this (and more) inside The Social Squad Society! See you inside! 😊
P.S…Does just thinking about planning content for social media stress you out? Well what if I told you it’s possible to plan and write a month’s worth of content in under an hour?! I promise it’s possible. Ready to take the guesswork and frustration (and hair pulling) out of content planning? Watch this FREE 15-Minute Training!