It’s time to rethink how we look at our Instagram accounts, friends.

The Social Squad Society is officially 5 months old, and during last week’s Masterclass we shared an analogy to really drive home to our members how incredibly important it is to show up on Instagram Stories daily.

Instead of looking at our ‘Grams as just photos and captions, we need to look at our Instagram Profiles as if they are a physical store.


Here’s how Emily & I explained it…

✨ Your Bio is your billboard

✨ Your Grid is your storefront

✨ Your Stories are your open door

Here’s why

If someone visits your profile and they tap your profile photo and there’s no active story, that’s like someone trying to walk into a store and seeing a “Closed” sign on the front door.

So you need to make darn sure you are active on Stories DAILY.

And guess what?! When you’re active on Stories you’ll also see a boost in engagement on your posts. Can I get an oh heeeeyyyyy!!

So don’t overthink it. Just open that door, invite your audience in, shake hands, get to know your customers, and make that register ding!

How have Instagram Stories impacted your business?!


P.S…Does just thinking about planning content for social media stress you out? Well what if I told you it’s possible to plan and write a month’s worth of content in under an hour?! I promise it’s possible. Ready to take the guesswork and frustration (and hair pulling) out of content planning? Watch this FREE 15-Minute Training!